Blog

For advertisers looking to use their ad budget as effectively as possible (so… pretty much everyone), identifying the best message to send to the right person at the right time is key. So how...

Recently, I ran a Facebook ad campaign for a client and upon reviewing the performance, noticed that Facebook was showing me three different figures for the number of post comments. On the ads...

Google and Facebook’s ad ‘duoply’ is said to be sucking up 98% of every new ad dollar spent online, leaving small local news publishers to grapple for a slither of the remaining pie. To make...

We are all very aware of the massive amount of content constantly being pumped onto the internet, so I won’t bore you with a mountain of stats. The bottom line is that we are drowning in content,...

There is no doubt that Google set its eyes on the travel industry some time ago. Many travel products like Google’s Trips app, Google flights and the continuing integration with flight data, hotel...

Snapchat has entered the world of mapping, and despite widespread concern around the associated safety and privacy issues (which aren’t to be underestimated), it opens up intriguing new...

In a move that’s very reminiscent of Google five or so years ago, Facebook has in the past few days made a big change to its News Feed algorithm which it says will “reduce the influence...

Ad blocking has been around for years – mainly used by individuals downloading programs to remove “annoying” advertising from their online experience (think pop-ups and flashing banners). But...

In part one of this three-part series on using aligned digital media strategies to boost business objectives, I reviewed considerations for new customer acquisition via digital channels and tactics....