Blog

Know Thy Audience: How to Segment and Target for Business Results
Tuesday, September 05, 2017
DAC
For advertisers looking to use their ad budget as effectively as possible (so… pretty much everyone), identifying the best message to send to the right person at the right time is key. So how...
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Why there is a difference in the number of comments shown on Facebook ads manager and the ad itself
Sunday, September 03, 2017
gwarner
Recently, I ran a Facebook ad campaign for a client and upon reviewing the performance, noticed that Facebook was showing me three different figures for the number of post comments. On the ads...
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How Facebook is wooing local news publishers with the Journalism Project
Wednesday, August 16, 2017
LRegan
Google and Facebook’s ad ‘duoply’ is said to be sucking up 98% of every new ad dollar spent online, leaving small local news publishers to grapple for a slither of the remaining pie. To make...
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How to create great social media content
Thursday, August 03, 2017
Nicole Waller
We are all very aware of the massive amount of content constantly being pumped onto the internet, so I won’t bore you with a mountain of stats. The bottom line is that we are drowning in content,...
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How Google is changing the way we book hotel rooms & the impact this will have on website traffic
Monday, July 24, 2017
apapkostas
There is no doubt that Google set its eyes on the travel industry some time ago. Many travel products like Google’s Trips app, Google flights and the continuing integration with flight data, hotel...
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Snapchat’s Snap Map…what local businesses need to know.
Thursday, July 20, 2017
DAC
Snapchat has entered the world of mapping, and despite widespread concern around the associated safety and privacy issues (which aren’t to be underestimated), it opens up intriguing new...
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Facebook’s crackdown on over-sharers…here’s what businesses need to know
Monday, July 17, 2017
gwarner
In a move that’s very reminiscent of Google five or so years ago, Facebook has in the past few days made a big change to its News Feed algorithm which it says will “reduce the influence...
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3 Ways Google and Apple’s Ad Blocking Tech Will Impact Advertisers
Monday, July 10, 2017
DAC
Ad blocking has been around for years – mainly used by individuals downloading programs to remove “annoying” advertising from their online experience (think pop-ups and flashing banners). But...
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Minimise Customer Churn with Aligned Digital Strategy
Wednesday, June 21, 2017
Jenna Watson
In part one of this three-part series on using aligned digital media strategies to boost business objectives, I reviewed considerations for new customer acquisition via digital channels and tactics....
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Whitepaper: Customer-First Approach is Key for Retailer Marketers
Friday, June 16, 2017
DAC
We are thrilled to announce the launch of our latest white paper, “Customer-First Retail”, examining the importance of local and customer experience for retailers hoping to connect with today’s...
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