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How to Optimise Ad Viewability
Wednesday, May 16, 2018
Ad viewability is a metric designed to track the number of ad impressions that can actually be seen by users, not simply the number of ad impressions served. This has been a significant topic in the...
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3 Skills Every Copywriter Needs to Succeed in Digital Marketing
Thursday, March 22, 2018
Hilary Marchildon
Copywriting is tricky business. It’s not enough to have someone land on your webpage or see your banner ad; you need to grab and hold their attention so they’re compelled to take the desired...
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What businesses need to know about WhatsApp Business
Monday, January 22, 2018
Yesterday, popular messaging service WhatsApp announced the launch of WhatsApp Business, which it says it has designed with small businesses in mind, to help them communicate more easily with their...
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A year in review…our favourite digital marketing trends of 2017
Thursday, December 14, 2017
As we near the end of 2017, it’s customary to look back on what has been another significant year in digital, and take stock of how we’ve evolved as an industry. In particular, we thought it...
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3 Tech Phenomena that will Revolutionise the Media Industry
Tuesday, November 28, 2017
Display media has always been an exciting, dynamic marketing channel. With the ability to place media in front of almost any target audience, a multitude of different creative options available and...
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Snapchat teams up with BMW to launch its new AR ‘try before you buy’ Lens
Monday, November 27, 2017
“At some point, we’re going to look back and think, how did we not have a digital layer on the physical world,” said Greg Jones, director of VR and AR at Google, last month. It’s a crazy...
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Twitter launches Promote Mode for SMEs…here’s what you need to know
Tuesday, November 21, 2017
Twitter has unveiled a new, self-serve advertising subscription for small businesses, which it is calling Twitter Promote Mode. The service has been designed to enable SMEs to more easily run...
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Price Comparison Rivals on Google Shopping: The perfect solution for Google? But what does it mean for the rest of us?
Monday, October 09, 2017
What’s happened to Product Listing Ads (PLAs)? In June 2017, The European Commission slapped a record 2.4-billion-euro ($2.8 billion) fine on the world’s most popular internet search engine....
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With digital ‘trust fatigue’ rising, is direct mail falling back in favour with consumers?
Monday, October 02, 2017
I recently received a letter from my local department store containing no less than six free hot drinks vouchers, and if I’m honest, it made my day! I put this down to the fact that I will soon be...
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280-Character Tweets: The Debate
Thursday, September 28, 2017
The Internet is all a-twitter with the news: instead of the 140-character limit that has existed since the inception of the network, some Twitter users are getting the ability to double their tweet...
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