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Digital moves fast.
Wednesday, July 03, 2019
There’s a new kid on the block. Just when we started to think that Facebook and Google have almost completely taken over with their social media weaponry—Facebook, Instagram, WhatsApp, YouTube...
Wednesday, May 15, 2019
The hotel industry is notoriously one of the most competitive, as both big chains and small independent hotels have been competing with online travel agencies (OTAs) for a long time, and more...
Monday, May 06, 2019
Instagram has begun testing a significant change to its platform—removing the public like count and making this metric visible only to the content creator. The test has been rolled out to a select...
Monday, March 11, 2019
Diversity was the watchword at AToMiCon 2019 last week. Some of the biggest, most innovative brands in digital—PepsiCo, RBC, Ubisoft, KFC, and Canadian Tire to name a few—shared their strategies,...
Tuesday, January 08, 2019
How many emails did you receive today? This afternoon? Or even in the last hour? Probably more than you care to count. The Inbox Zero dream is definitely dead. Consider this: Today, there are 8...
Thursday, November 29, 2018
With global competition and rising acquisition costs, there’s no question that the digital age has made student enrollment a Sisyphean task for higher education brands. Up against local,...
Tuesday, November 27, 2018
It seems like just yesterday that we were making our content strategy predictions for 2018. Last year, we looked at the rise of voice search, local content strategies, and increased content promotion...
Tuesday, November 13, 2018
The days of creating vision boards and having to browse through catalogues to plan your next purchase are long over, thanks—in part—to the creation of Pinterest. What’s the big deal about...
Tuesday, October 23, 2018
As marketers, our job is to tell great stories that help move people to action. But, in an age of content oversaturation, a great story is no longer enough to keep make people open, read, and act on...
Tuesday, July 24, 2018
Before the New Year, we revealed our predictions for content marketing in 2018. Among them, we asserted that winning brands will have local content strategies. As the year progresses and local...
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