Blog

Things change lightning-quick in the digital world, so if you’re thinking of duplicating your content marketing strategy for 2018, think again. Last year, we wrote about our top digital marketing...

The festive season is almost upon us, and now’s the time for online retailers to be promoting their Christmas bestsellers, if they aren’t already. Christmas is such a critical time of the...

Before we start, I’ll be frank — this is a post on millennials, written by a millennial (full disclosure: I don’t eat avocado toast, although I’m sure it’s great). Every week, there seems...

Over this past year YouTube have struggled to maintain good relationships with advertisers. This was due to the scandal breaking out that ads were being placed next to videos of hate speeches. To...

Recent studies have shown that the average human in 2017 has an attention span of 8 seconds. This officially means we can focus for less amount of time than your average gold-fish. Great stuff. Given...

Despite the ubiquity of digital and mobile in marketing today — from Under Armour’s “I Will What I Want” campaign to Let’s Go Hollywood themed ads — many marketing professionals don’t...

The gender-neutral branding debate resurged this summer when shoe manufacturer Clarks received a barrage of complaints over its “sexist” school shoes, and in particular a girls’ range named...

Content marketers in the digital space understand the complexities that come with aligning messaging and content with users throughout the purchase funnel. Developing and curating content can be a...

The influencer marketing space has boomed over the past few years with brands of all shapes and sizes getting involved, largely driven by rising consumer preference for the opinion of trusted...

Influencer marketing has come a long way over the past few years, and on the whole, brands are recognising the importance of collaborating with individuals where there is a natural and genuine fit,...