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5 Simple Ways to Make Good Content More Powerful
Thursday, July 05, 2018
We’d all love to have the marketing budget of some of the giants—Disney, AMEX, Coca-Cola. This article is not for them. This article is for the underdogs. Those who have just a couple thousand...
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3 Skills Every Copywriter Needs to Succeed in Digital Marketing
Thursday, March 22, 2018
Hilary Marchildon
Copywriting is tricky business. It’s not enough to have someone land on your webpage or see your banner ad; you need to grab and hold their attention so they’re compelled to take the desired...
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A Look at Creative Marketing for Valentine’s Day
Wednesday, February 14, 2018
Whatever your personal view on Valentine’s Day may be – a special day for you to spend time with and spoil your loved ones, or a shallow, commercial, capitalist invention to steal your money and...
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A Beginner’s Guide to Creating Local Content That Ranks
Tuesday, February 13, 2018
The importance of local SEO cannot be overlooked. With the rise of mobile use and Google’s increasingly sophisticated understanding of user intent, ranking locally has become the best way to...
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Vlogger debacle offers an important lesson in influencer marketing to local businesses
Monday, January 29, 2018
It would have been difficult to miss the vlogger debacle that kicked off this month when YouTuber Elle Darby, with 99,000 subscribers, was exposed for asking the owner of a Dublin hotel for free...
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IKEA goes a wee bit kooky with its ad campaign targeting new mums
Monday, January 15, 2018
Opinion is likely to be very divided over IKEA’s new magazine promotion, which offers discounted cribs to expecting mums. The only catch is that the woman must pee on the ad, and if they are...
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Tis the season: Holiday marketing trends from Google’s Head of Industry Retail, Kristina Elkhazin
Thursday, November 23, 2017
Kimberley Carrera
As we get ready to roast chestnuts over an open fire and listen to Mariah Carey’s All I want for Christmas is You on repeat, retailers are in full swing preparing for the busiest time of the year....
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How to Make the Most of Your Localised Content Strategy
Wednesday, November 22, 2017
Tzvi Grosman
Things change lightning-quick in the digital world, so if you’re thinking of duplicating your content marketing strategy for 2018, think again. Last year, we wrote about our top digital marketing...
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Six tips for working with digital influencers this Christmas
Monday, November 06, 2017
The festive season is almost upon us, and now’s the time for online retailers to be promoting their Christmas bestsellers, if they aren’t already. Christmas is such a critical time of the...
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Great Generational Debate: Do Millennial’s Identify with Their Label?
Wednesday, November 01, 2017
Witty Tse
Before we start, I’ll be frank — this is a post on millennials, written by a millennial (full disclosure: I don’t eat avocado toast, although I’m sure it’s great). Every week, there seems...
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