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What is Google Contributor? Google Contributor is (or perhaps ‘was’ is a more fitting word) a Google-run programme launched in the United States in 2015 that allowed users in the Google Network...
Christmas saw an explosion in sales of digital assistants, with Amazon Echo and Google Assistant making their first foray into many UK homes. Demand was so unprecedented that the Amazon Echo and Echo...
If you’ve never heard of chatbots; then let me introduce you… Chatbots are not exactly new, however they are starting to gain steam, especially with organisations that are customer centric....
According to dictionary.com, a buzzword is ‘a word or phrase, often sounding authoritative or technical, that is a vogue term in a particular profession.’ In other words, buzzwords are marketing...
2016 was a year filled with innovative, witty and surprisingly controversial digital marketing campaigns. As we all adjust to the fact that it’s 2017, let’s take a look at some of last...
Fit4Less, the budget-friendly fitness chain owned by Canada’s leader in fitness, GoodLife Fitness™, has appointed digital performance agency DAC as its digital agency of record. The fitness chain...
Savvy marketers will need to master the art AND science of SEO best practices to stay ahead of the pack this year. Here are our top four tips. 1) Mobile will grow (but don’t forget about desktop!)...
It’s that time of year when we gaze into our crystal ball and share some of our top industry predictions for 2017. There’s little doubt that 2016 has been an exciting year for innovation,...
It’s been a wild year for digital marketing, to put it mildly: expanded text ads roll out, Penguin becomes part of Google core algorithm, and Donald Trump singlehandedly leads a successful brand...
As we enter the new year, data and technology will continue to drive innovation and performance of online display advertising for savvy brands. Here are the top six display trends on the horizon. 1)...
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