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When we last dived into the burgeoning promise of Google’s BERT AI, it was affecting only 10% of all English language searches. But Google always had ambitious plans for BERT’s expansion;...
On February 4, 2021, Google announced that it would be deprecating broad match modifier keywords and rolling their functionality into phrase match targeting. It’s a huge announcement, so...
The calendar may say 2021, but local search is still adapting, evolving, and learning from last year’s wild challenges. In fact, January brought significant changes including new listings UI,...
Thought last year was a little crazy? Then hang on to your hat because 2021 might just go down as the most predictably unpredictable year on record (in the world of data analytics, anyway)....
Hold on a second… Didn’t we resolve this whole “omnichannel” thing seven or eight years ago? Well, yes and no. Though a decade has passed since omnichannel first entered the...
Like every digital discipline, design is being steadily reshaped by the “new normal”. Although users may yearn for the beforetimes—familiar click paths, comforting colors—the pandemic...
Meet the new year, same as the old year? If January isn’t exactly turning the page on a crazy 2020—with certain aspects likely to take much longer to improve than we had hoped—we can at...
As we pass the halfway mark in our seven-part prediction series, it’s time to focus our attention on the weird and wonderful world of content strategy. Will 2021 be the year voice search...
Part three of our predictions series brings us to digital strategy–where decisions are driven by data, research reveals surprising truths, and there’s no such thing as too much coffee. Join...
We’re focusing on paid media in the second part of our 2021 predictions series. This time, we gaze into our crystal ball to double down on a previous prediction, envision a world without...
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