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Ebay launches visual search for its customers
Thursday, November 02, 2017
gwarner
There has been much talk this year of voice search, yet not so much attention has been given to visual search, which has been quietly bubbling beneath the surface. There’s no denying that our...
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The DAC Guide to Local SEO
Thursday, July 27, 2017
Kyle Harris
SEO
For businesses trying to attract consumers through their door (whether that door is real or virtual), success starts with a strong local search strategy. Customers are searching for solutions online...
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Google’s “Arty” Experiments with Keyword Rankings
Wednesday, July 12, 2017
Grant Whiteside
SEO
Keyword rankings change all the time. It makes sense most of the time. Consistently producing engaging, relevant content? Your keyword rankings should exceed your competitors’. A competitor finally...
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SEO: The Movie, a documentary telling the history of search marketing
Tuesday, July 04, 2017
gwarner
SEO
Over the past few days, a new documentary about the history of SEO has been released, produced by digital marketing firm Ignite Visibility. ‘SEO:The Movie’ has already amassed more than 81,000...
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Bing rolls out bots for local businesses
Wednesday, May 31, 2017
gwarner
SEO
Setting its sights on the restaurant sector first, Microsoft Bing has begun integrating chatbots into its local business search results. Through its newly launched Business Bot program, bots will...
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Google’s Marketing Keynote 2017
Wednesday, May 24, 2017
mfigures
Roll up, roll up, Google’s got some fresh tools to change targeting and measurement once again! Google’s Marketing Keynote for 2017, dubbed proudly by Google as “Marketing Next”, is...
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How marketers can practice local SEO ethically
Tuesday, May 09, 2017
DAC
SEO
Scammers, black hat marketers, underhand tactics, pranksters etc, have unfortunately all been a part of the SEO industry, for quite some time. Local search is just as vulnerable, and it’s a problem...
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2017 General Election: a time sensitive political SEO omnishambles?
Monday, May 08, 2017
gwarner
SEO
Companies with sites that target time sensitive terms, for example, ‘flowers’ and ‘chocolates’ around Valentine’s Day or Mother’s Day, need to make sure that both their technical SEO and...
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Go for SEO Gold by taking a page out of Team Sky’s play book
Friday, April 07, 2017
mwalshe
SEO
Recently David Freeman posted an interesting take on technical and content audits and how he feels that the old way of doing audits needs to change. His ideas chime with mine, and so I thought I...
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Boost Business Objectives with Aligned Digital Media Strategies: Part 1
Monday, March 27, 2017
Jenna Watson
The great thing about digital media is that it can be leveraged to produce almost any measurable business result. The horrible thing about digital media… is that it can be leveraged to produce...
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