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  How many times have you looked at your monthly SEO reports and seen a dip in visits and thought “oh sh*t”? If you have clients (or are a brand) in a volatile industry, then this can turn out...

Google has a reputation for having a pretty good idea of what people are really looking for when they conduct a search. This reputation is richly deserved (those of us who suffered through the...

Learning SEO, although a never-ending process, is fairly straightforward in the early stages.  For me, as is the case in most disciplines, the techniques and procedures sunk in best when I really...

Search quality has undoubtedly been Google’s watchword over the past 18 months, as unprecedentedly prickly algorithm updates have sent shock-waves through the Search Engine Optimisation...

With the constant chopping and changing of the Google algorithms that drive rankings on the search engine’s results pages, it is a constant task for SEOs to stay on top and learn what’s new....

Google’s CEO, Larry Page was talking this week at the latest Zeigeist Americas event. When questioned about social signals and how they should affect search visibility, he said, “It’s really...

One of the biggest pitfalls of adhering to so-called “SEO best practices” is that human beings are creatures of habit. As such, we cling to ideas that have been relevant to us based on...

Google – Staying Ahead Google has long been the dominant search engine in terms of market share. A recent report based on data obtained by SEOmoz, Alexa, Karma Snack and several other trusted...

Since Matt Cutts announced the Penguin update some weeks ago (aka, the over-optimisation penalty), the Search Engine Optimisation industry has been trying to figure out exactly what it means. Penguin...

It’s been just over five months since Google announced that it would withhold referrer data for signed-in users who click on organic search results. The result of that decision is that...