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As a long-time digital marketer, I’ve seen many trends in the ways brands buy digital media. Early on, brands leveraged digital as an extension of their offline buys, aiming to increase reach and...
According to a recent study conducted by AdAge, local digital advertising budgets are getting bigger – but with only one-third of marketers confident in their ability to successfully integrate all...
It’s a sign of the times, and the state of print journalism in the UK, that The Guardian and its sister Sunday paper The Observer will become tabloid newspapers from early 2018. Their shrinking...
We are thrilled to announce the launch of our latest white paper, “Customer-First Retail”, examining the importance of local and customer experience for retailers hoping to connect with today’s...
Some very reckless brave members of the DAC team (Adam, Joey, Angeliki, and Yana) are taking on the Tough Mudder challenge this Saturday, the 17th of June! Facing 13 obstacles over five miles,...
Colleen McCaskell, PPC Manager at Ambergreen Internet Marketing, will speak at SMX Munich on Tuesday, 14th...
From omnichannel retailing to trends in personalisation and localisation, eTail West kicked off in Palm Springs last week with insights from key retail executives on how to stay relevant in today’s...
Tino Nombro, chief executive and co-founder of Ambergreen (now DAC Edinburgh, the DAC’s latest acquisition), was recently interviewed by The Scotsman. In the interview, Nombro discusses the...
As DAC continues to expand its services and international footprint, Jenna Watson is joining the company in the role of VP, Digital Media Services. Watson will work with the senior leadership team...
Last week, Procter & Gamble’s chief brand officer, Marc Pritchard, gave a speech at the IAB’s annual leadership event in Florida. While there has been an enormous amount of discussion...
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