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DAC Europe features in eMarketer UK holiday shopping preview
Tuesday, November 08, 2016
JOakley
As festivities get going in earnest, DAC Europe President David Jowett was interviewed for eMarketer’s latest report, titled UK Holiday Season Shopping Preview 2016. The report draws from original...
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eMarketer Features DAC Europe in UK Holiday Shopping Preview
Friday, November 04, 2016
DAC
As the holiday season nears, DAC Europe President David Jowett was interviewed for eMarketer’s latest report, UK Holiday Season Shopping Preview 2016. Drawing from original research and the...
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DAC’s Round Table Series Touches Down in Vancouver
Tuesday, October 25, 2016
DAC
Some of the best and brightest digital marketers from several of Vancouver’s top companies came together last week at DAC’s Digital Marketing Round Table to discuss challenges and solutions...
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Facebook chatbots: Unilever jumps onboard with kid-friendly campaign
Friday, October 21, 2016
LRegan
Earlier in the year, Facebook announced the launch of Bots for Messenger, designed to help businesses communicate more easily with their customers.  Mark Zuckerberg led the reveal, saying: “I’ve...
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DAC London wins Center Parcs award for Best Head Office Supplier
Wednesday, October 19, 2016
JOakley
It is with great pride that we can announce that DAC London won Best Head Office Supplier at the prestigious Center Parcs Supplier Awards 2016. The competition was fierce as Center Parcs has almost...
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Adidas gets ‘down with the kids’ and takes on dark social
Friday, October 07, 2016
DAC
‘Dark social’ could change the face of influencer marketing, if Adidas’ forthcoming campaign proves successful. Speaking at the Festival of Marketing this week, Adidas spoke of its plans to...
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DAC Creates Mobile-First Website for AlarmForce
Thursday, September 15, 2016
DAC
As part of its recent rebranding, Toronto-based AlarmForce has launched a new mobile-first website, created by DAC. We have been working with AlarmForce for over two years and beat out five...
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Independent Research Firm Highlights the Importance of Local Search for Brands
Tuesday, September 13, 2016
DAC
In the August 22, 2016 brief by Forrester Research, Attract Customers Through Local Search, the respected independent research firm outlines the new expectations consumers have of how brands show up...
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Reddit to let advertisers sponsor its user-generated content
Sunday, August 14, 2016
JOakley
Reddit, the self-proclaimed “front page of the internet”, has taken an interesting step in native advertising this week, announcing that it will soon be allowing companies to sponsor...
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What Matters to Millennials?
Thursday, August 11, 2016
David Fabel
Ask any millennial or Generation Z what is the one thing they can’t live without (personally I would choose air!) and you’ll undoubtedly receive the same response: a mobile phone. The reality is...
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