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‘Dark social’ could change the face of influencer marketing, if Adidas’ forthcoming campaign proves successful. Speaking at the Festival of Marketing this week, Adidas spoke of its plans to...
As part of its recent rebranding, Toronto-based AlarmForce has launched a new mobile-first website, created by DAC. We have been working with AlarmForce for over two years and beat out five...
In the August 22, 2016 brief by Forrester Research, Attract Customers Through Local Search, the respected independent research firm outlines the new expectations consumers have of how brands show up...
Reddit, the self-proclaimed “front page of the internet”, has taken an interesting step in native advertising this week, announcing that it will soon be allowing companies to sponsor...
Ask any millennial or Generation Z what is the one thing they can’t live without (personally I would choose air!) and you’ll undoubtedly receive the same response: a mobile phone. The reality is...
Unless you’re Coca-Cola, McDonald’s, Panasonic, Samsung or a few others, who have paid crazy amounts of money for the privilege of using the Olympics logo; your options for creating content...
Google’s State of Play report for video is recently published, and offers some useful insights into how the global programmatic video market is faring. Overall, video viewability has improved...
With the recent release of Pokemon Go and the sheer pandemonium that has ensued, it is apparent Augmented Reality (AR) is going to have a large influence on digital marketing. Unlike virtual...
On a (rare) barmy evening in June we at DAC London were joined by some industry heads in the Haymarket Hotel, just off Piccadilly Circus. Hiring out the Rocklin Room we invited friends old and new...
Britain is reeling this morning from the shock of a Brexit result. With just a small majority, 51.9% voted to leave, and 48.1% remain. Initial reactions from within the digital media and tech...
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