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What Matters to Millennials?
Thursday, August 11, 2016
David Fabel
Ask any millennial or Generation Z what is the one thing they can’t live without (personally I would choose air!) and you’ll undoubtedly receive the same response: a mobile phone. The reality is...
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Rio: what promotional opportunities exist for smaller brands and businesses?
Tuesday, August 09, 2016
Unless you’re Coca-Cola, McDonald’s, Panasonic, Samsung or a few others, who have paid crazy amounts of money for the privilege of using the Olympics logo; your options for creating content...
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Google report reveals video viewability is improving, but with inconsistencies
Tuesday, July 26, 2016
Google’s State of Play report for video is recently published, and offers some useful insights into how the global programmatic video market is faring. Overall, video viewability has improved...
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Is Augmented Reality the Future of Digital Marketing?
Friday, July 15, 2016
Peter Gourlay
With the recent release of Pokemon Go and the sheer pandemonium that has ensued, it is apparent Augmented Reality (AR) is going to have a large influence on digital marketing. Unlike virtual...
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INTERSECTION: Industry leads come together to discuss the future of digital
Tuesday, July 05, 2016
On a (rare) barmy evening in June we at DAC London were joined by some industry heads in the Haymarket Hotel, just off Piccadilly Circus. Hiring out the Rocklin Room we invited friends old and new...
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Brexit aftermath: reactions of the digital and tech industry
Monday, June 27, 2016
Britain is reeling this morning from the shock of a Brexit result. With just a small majority, 51.9% voted to leave, and 48.1% remain. Initial reactions from within the digital media and tech...
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DAC Brings Their Digital Roundtable Series to Toronto
Wednesday, June 22, 2016
Kimberley Carrera
As technology continues to reinvent the way customers interact with brands, DAC’s very own Vice President, Client Strategy Nasser Sahlool welcomed an exclusive group of senior marketing...
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You Are What You Tweet – Eating in a Digital World
Wednesday, June 08, 2016
There are few businesses left untouched by the massive changes brought about by our digital-first world and the food industry is no exception. We’re taking a look at the changes the internet is...
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David Cameron will make his debut on Facebook Live to discuss the EU referendum
Tuesday, June 07, 2016
UK Prime Minister David Cameron has announced that he will be taking part in his first Facebook Live video this week, to discuss the imminent EU referendum. It’s clear that live videostreaming is...
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DAC Does Colour Me Rad
Wednesday, June 01, 2016
Members of DAC participated in Colour Me Rad on May 28th, 2016. The race was held at Downsview Park in Toronto and was attended by thousands of participants all looking for a new take on running. The...
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