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Reddit, the self-proclaimed “front page of the internet”, has taken an interesting step in native advertising this week, announcing that it will soon be allowing companies to sponsor...
Ask any millennial or Generation Z what is the one thing they can’t live without (personally I would choose air!) and you’ll undoubtedly receive the same response: a mobile phone. The reality is...
Unless you’re Coca-Cola, McDonald’s, Panasonic, Samsung or a few others, who have paid crazy amounts of money for the privilege of using the Olympics logo; your options for creating content...
Google’s State of Play report for video is recently published, and offers some useful insights into how the global programmatic video market is faring. Overall, video viewability has improved...
With the recent release of Pokemon Go and the sheer pandemonium that has ensued, it is apparent Augmented Reality (AR) is going to have a large influence on digital marketing. Unlike virtual...
On a (rare) barmy evening in June we at DAC London were joined by some industry heads in the Haymarket Hotel, just off Piccadilly Circus. Hiring out the Rocklin Room we invited friends old and new...
Britain is reeling this morning from the shock of a Brexit result. With just a small majority, 51.9% voted to leave, and 48.1% remain. Initial reactions from within the digital media and tech...
As technology continues to reinvent the way customers interact with brands, DAC’s very own Vice President, Client Strategy Nasser Sahlool welcomed an exclusive group of senior marketing...
There are few businesses left untouched by the massive changes brought about by our digital-first world and the food industry is no exception. We’re taking a look at the changes the internet is...
UK Prime Minister David Cameron has announced that he will be taking part in his first Facebook Live video this week, to discuss the imminent EU referendum. It’s clear that live videostreaming is...
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