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More than ever, consumer reviews are playing a big role in purchasing decisions. Not only do 95% of customers read reviews before making a purchase, but the quality and quantity of a business’s...
In the world of local search, some updates are more significant than others. This month, we saw Google tinker with some settings, retire some features, and threaten some serious consequences with its...
Time moves like lightning in local search, and there are already plenty of new developments in the first month of the year. Once again, it’s time to double check those Google Business Profile...
Time has been hazy the past couple years, but we’ve managed to stumble our way into 2022. We’ll take the victories where we can. Now that the holidays are over, our eyes are on...
At the end of October last year, Facebook announced it was changing its name to Meta to more appropriately reflect everything it encompasses. In that announcement, Mark Zuckerberg talked about their...
Is the fate of the future hypervirtual? If all comes together, an emerging metaverse may prove to be the tipping point. The concept of the metaverse is nothing new, but there’s renewed interest...
The holiday shopping season has arrived, and some shiny new updates from Google are already waiting under the tree. Read up on what’s new in local search this month, so you can stay up to...
The volume of accessible data is going through a major transformation. More and more, customers flag privacy as a high priority in how they navigate digital environments. Customers expect real...
Another month, another laundry list of changes in local search. If you’re feeling like it’s becoming increasingly difficult to keep up with Google search results changes, you aren’t alone. Data...
Welcome to the third and final part of our masterclass series, where we peel back the curtain to shed light some of our most successful Google-oriented campaigns. Having already dipped our toes into...
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