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Truth in Advertising: 4 strategies to protect brands from poor content alignment
Wednesday, April 05, 2017
Jenna Watson
Fake news. X-rated content. Breitbart. Clickbait. If you’re a digital marketer, these terms are part of your everyday lingo by now. Content alignment—working to ensure brand advertising is...
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Boost Business Objectives with Aligned Digital Media Strategies: Part 1
Monday, March 27, 2017
Jenna Watson
The great thing about digital media is that it can be leveraged to produce almost any measurable business result. The horrible thing about digital media… is that it can be leveraged to produce...
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2017 Trends for Online Display Advertising
Tuesday, December 20, 2016
DAC
As we enter the new year, data and technology will continue to drive innovation and performance of online display advertising for savvy brands. Here are the top six display trends on the horizon. 1)...
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More Errors Announced on Facebook Reporting: What it Means for Brands
Friday, December 16, 2016
Kuhan Puvanesasingham
In its third admission since September, Facebook announced it has realized more errors in the way it measures engagement with video ads and links to external sites. 2016 has not been a banner year...
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Mobile Takes Center Stage at 2016 Olympics
Wednesday, August 24, 2016
abrown
The 2012 Summer Olympics in London, England was the first time we saw a significant shift in the way that viewers engaged with the games, each other, sponsors, content and athletes. Through social...
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What Matters to Millennials?
Thursday, August 11, 2016
David Fabel
Ask any millennial or Generation Z what is the one thing they can’t live without (personally I would choose air!) and you’ll undoubtedly receive the same response: a mobile phone. The reality is...
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Context is King as Google AdWords Announces Major Changes
Monday, June 06, 2016
DAC
Google’s announcement of a bevy of changes to the AdWords and Analytics platforms at their Performance Summit last month felt like a list of long-awaited answers to questions that search...
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Rob’s Roundup: B.O.B. and Neil deGrasse Tyson get into Twitter Rap battle
Friday, January 29, 2016
DAC
Seconds after the first tweet came the first twitter battle. This week B.O.B gets into a Twitter rap battle with physicist Neil deGrasse...
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Why the Ad Blocking Scare Will Make Us Better
Thursday, January 28, 2016
DAC
It’s hard to avoid the chatter around the concept of ad blocking if you work in the digital marketing industry these days. Since Apple released iOS 9 last fall and started approving ad blocking...
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Rob’s Roundup: Mozilla Founder Announces Brave Browser That Blocks Ads
Friday, January 22, 2016
DAC
Mozilla co-founder Brendan Eich unveiled his latest project, the open source Brave browser that automatically blocks ads and then replaces them with ads of its own. The company behind it, Brave...
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