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Know Thy Audience: How to Segment and Target for Business Results
Tuesday, September 05, 2017
DAC
For advertisers looking to use their ad dollars as effectively as possible (so… pretty much everyone), identifying the best message to send to the right person at the right time is key. So how...
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3 Ways Google and Apple’s Ad Blocking Tech Will Impact Advertisers
Monday, July 10, 2017
DAC
Ad blocking has been around for years, mainly used by individuals downloading programs to remove “annoying” advertising from their online experience (think pop-ups and flashing banners). But in...
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Minimize Customer Churn with Aligned Digital Strategy
Wednesday, June 21, 2017
Jenna Watson
In part one of this three part series on using aligned digital media strategies to boost business objectives, I reviewed considerations for new customer acquisition via digital channels and tactics....
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Whitepaper: Customer-First Approach is Key for Retailer Marketers
Friday, June 16, 2017
DAC
We are thrilled to announce the launch of our latest white paper, Customer-First Retail, examining the importance of local and customer experience for retailers hoping to connect with today’s...
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How to Maximize Ad Viewability
Monday, May 15, 2017
Jenna Watson
“Viewability” is a metric designed to track the number of ad impressions that can actually be seen by users, not simply the number of ad impressions served. This has been a significant topic in...
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Understanding Digital Ad Fraud and Bot Traffic
Wednesday, April 26, 2017
Jenna Watson
Much has been made of the rise of fraudulent digital ad traffic over the last couple years, with headlines such as “Russian Ring of Digital Ad Crooks is Reportedly Making Over $3 Million a Day”...
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Leveraging Local Facebook Pages
Monday, April 24, 2017
Molly Livermore
If your brand is on Facebook —as most modern brands are—it’s time to make sure you look beyond your main Facebook page and pay very close attention to what is happening on your Local Facebook...
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Truth in Advertising: 4 strategies to protect brands from poor content alignment
Wednesday, April 05, 2017
Jenna Watson
Fake news. X-rated content. Breitbart. Clickbait. If you’re a digital marketer, these terms are part of your everyday lingo by now. Content alignment—working to ensure brand advertising is...
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Boost Business Objectives with Aligned Digital Media Strategies: Part 1
Monday, March 27, 2017
Jenna Watson
The great thing about digital media is that it can be leveraged to produce almost any measurable business result. The horrible thing about digital media… is that it can be leveraged to produce...
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2017 Trends for Online Display Advertising
Tuesday, December 20, 2016
DAC
As we enter the new year, data and technology will continue to drive innovation and performance of online display advertising for savvy brands. Here are the top six display trends on the horizon. 1)...
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