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For advertisers looking to use their ad dollars as effectively as possible (so… pretty much everyone), identifying the best message to send to the right person at the right time is key. So how...

Ad blocking has been around for years, mainly used by individuals downloading programs to remove “annoying” advertising from their online experience (think pop-ups and flashing banners). But in...

In part one of this three part series on using aligned digital media strategies to boost business objectives, I reviewed considerations for new customer acquisition via digital channels and tactics....

“Viewability” is a metric designed to track the number of ad impressions that can actually be seen by users, not simply the number of ad impressions served. This has been a significant topic in...

Much has been made of the rise of fraudulent digital ad traffic over the last couple years, with headlines such as “Russian Ring of Digital Ad Crooks is Reportedly Making Over $3 Million a Day”...

Fake news. X-rated content. Breitbart. Clickbait. If you’re a digital marketer, these terms are part of your everyday lingo by now. Content alignment—working to ensure brand advertising is...

The great thing about digital media is that it can be leveraged to produce almost any measurable business result. The horrible thing about digital media… is that it can be leveraged to produce...

As we enter the new year, data and technology will continue to drive innovation and performance of online display advertising for savvy brands. Here are the top six display trends on the horizon. 1)...