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Digital moves fast.
Tuesday, April 28, 2020
Google recently announced an enormous change to the Google Shopping tab. In an effort to move more SMBs into an ecommerce-first model, Google has expanded its Shopping platform to include free,...
Thursday, April 09, 2020
By this point in the pandemic timeline, every business that advertises online has had to make a series of decisions about their digital advertising programs. Should they keep their programs on? If...
Tuesday, February 04, 2020
Cookies enable various experiences we’ve come to expect as users of the internet: remaining logged in to our email accounts; keeping our preferred settings on the sites we visit most; our favorite...
Wednesday, July 03, 2019
We’re delighted to congratulate our very own Director of Digital Media, Felicia DelVecchio, on her big win at this year’s Search Engine Land Awards. Named Search Marketer of the Year, Felicia has...
Wednesday, March 06, 2019
In its ninth year, the Key Executives Mega-Conference is all about exploring new approaches and solutions to issues facing the newspaper industry, many of which are directly related to the way...
Tuesday, December 18, 2018
In 2018, businesses and brands were again faced with rapidly changing consumer trends in digital display media—and were repeatedly challenged to adjust their tools and technology just as fast. From...
Thursday, November 29, 2018
With global competition and rising acquisition costs, there’s no question that the digital age has made student enrollment a Sisyphean task for higher education brands. Up against local,...
Thursday, March 22, 2018
Copywriting is tricky business. It’s not enough to have someone land on your webpage or see your banner ad; you need to grab and hold their attention so they’re compelled to take the desired...
Tuesday, November 28, 2017
Display media has always been an exciting, dynamic marketing channel. With the ability to place media in front of almost any target audience, a multitude of different creative options available and...
Thursday, September 28, 2017
The Internet is all a-twitter with the news: instead of the 140-character limit that has existed since the inception of the network, some Twitter users are getting the ability to double their tweet...