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Global Brand Strategist, Jonathon Baskin, contributed an excellent article to iMediaConnection recently titled “5 Reasons Social Media is a Waste of Marketing Dollars”. Mr. Baskin specifically...
“Twitter and Facebook are more important to Virgin Atlantic than TV.” Virgin Atlantic VP of Marketing, Porter Gale’s assessment of Social Media’s advantages over traditional mass media...
Our discussion on the value of visitor feedback to your site continues… Thanks to an NCAA basketball promotion, Capital One‘s Facebook fans increased by more than 700% in less than two...
In industry, as most everyone knows, there is a huge push towards the creation of dedicated social media strategies….any social media strategies! Anything! Let’s just get out there! The media has...
We know that because digital is incredibly interactive, a brand experience can easily and quickly lead a consumer from awareness through to purchase, and then to recommendation/promotion. No other...
It’s a question many marketing professionals struggle with – we want to start a social media initiative, but don’t know what resources we should put behind it because we can’t...
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