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Digital moves fast.
Thursday, September 04, 2014
#HappyHalfBirthday @Twitter Twitter is awesome. Its year-over-year new user adoption rate proves it. And it’s why I can’t wait another six months to celebrate its awesomeness. Twitter was...
Friday, August 09, 2013
I had my second child back in February, and constantly marvel at how my parenting perspective has changed in the years since my first baby was born. New parent jitters have been replaced with a...
Friday, April 19, 2013
Not even six months off the launch of Vine, and Twitter swoops in to steal the media spotlight once again with the launch of its #music app and discovery service yesterday. Announced during a...
Monday, April 01, 2013
A senior marketing executive at Coca-Cola sent the digital marketing world reeling when he told a conference audience that he sees no link between social media marketing and sales. Well, no,...
Wednesday, February 20, 2013
A quirky little news item today caught my eye: A newly-announced Twitter app called LivesOn will allow people to keep tweeting after they die. It promises to scan the content of your Twitter feed,...
Tuesday, November 13, 2012
My social media feeds are full of people looking for things. This morning, a friend of mine who is a parent of young toddlers posted a desperate plea on Facebook for a recommendation for a maid...
Friday, June 29, 2012
Even before Facebook’s IPO stumbled its way onto the scene, pundits have been making a bit of a sport out of predicting the social behemoth’s demise. The general themes center around why...
Wednesday, May 16, 2012
The announcement by Big 3 automaker General Motors that they will no longer be advertising on Facebook is probably leading a few companies to question their media strategy. Should they be questioning...
Thursday, May 03, 2012
I am going to start by assuming that social media is already a key part of your marketing strategy (if it’s not, please watch the video below, and take a giant leap into the present). Now, for...
Thursday, March 22, 2012
Measuring the return on investment (ROI) of social media activities has always presented an issue for marketers. How do you prove to your client or company that all those hours spent chatting online...
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