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Digital moves fast.
Friday, October 16, 2015
Math, Math and More Math! We have all heard by now how programmatic media will grow exponentially in the near future… that’s old news. But are we prepared in terms of the expertise and...
Tuesday, October 13, 2015
We’ve all read in recent weeks about the advent of ad blocking software and how it’s impacting the world of digital advertising. It’s been reported that nearly 10% of all US and about 12%...
Thursday, October 08, 2015
After much speculation and anticipation, Instagram has finally opened up its advertising platform to allow advertisers and agencies not part of the initial launch to begin advertising on the...
Friday, September 25, 2015
Heading for the future 2015 marked the tipping point for Programatic buying – specifically for CPG brands. We’re now seeing near daily announcements of brand budget reassignment and...
Thursday, September 04, 2014
#HappyHalfBirthday @Twitter Twitter is awesome. Its year-over-year new user adoption rate proves it. And it’s why I can’t wait another six months to celebrate its awesomeness. Twitter was...
Friday, August 09, 2013
I had my second child back in February, and constantly marvel at how my parenting perspective has changed in the years since my first baby was born. New parent jitters have been replaced with a...
Friday, April 19, 2013
Not even six months off the launch of Vine, and Twitter swoops in to steal the media spotlight once again with the launch of its #music app and discovery service yesterday. Announced during a...
Monday, April 01, 2013
A senior marketing executive at Coca-Cola sent the digital marketing world reeling when he told a conference audience that he sees no link between social media marketing and sales. Well, no,...
Wednesday, February 20, 2013
A quirky little news item today caught my eye: A newly-announced Twitter app called LivesOn will allow people to keep tweeting after they die. It promises to scan the content of your Twitter feed,...
Tuesday, November 13, 2012
My social media feeds are full of people looking for things. This morning, a friend of mine who is a parent of young toddlers posted a desperate plea on Facebook for a recommendation for a maid...