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Rob’s Roundup: Google’s on Autopilot and MIT Makes Things Unforgettable
Friday, December 18, 2015
DAC
This week we look at two technologies that are replacing the human factor – Google’s driverless cars and MIT’s image recognition algorithms. Both of these technologies are poised to...
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Rob’s Roundup: Who’s Always Online and Seeing Torrent Ads
Friday, December 11, 2015
DAC
This week we look at a new study showing how 21% of people are online constantly, as well as how some advertisers are taking advantage of the marketing opportunity Torrent clients provide. Put your...
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How to Prepare a Programmatic Workforce in Your Agency
Friday, October 16, 2015
Guest Contributor
Math, Math and More Math! We have all heard by now how programmatic media will grow exponentially in the near future… that’s old news. But are we prepared in terms of the expertise and...
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What’s All This Fuss About Ad Blocking Anyway?
Tuesday, October 13, 2015
Guest Contributor
We’ve all read in recent weeks about the advent of ad blocking software and how it’s impacting the world of digital advertising.  It’s been reported that nearly 10% of all US and about 12%...
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Our #NoFilter Outlook on Instagram Advertising
Thursday, October 08, 2015
Guest Contributor
After much speculation and anticipation, Instagram has finally opened up its advertising platform to allow advertisers and agencies not part of the initial launch to begin advertising on the...
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Programmatic Management. Which is Best for the Brand?
Friday, September 25, 2015
Guest Contributor
Heading for the future 2015 marked the tipping point for Programatic buying – specifically for CPG brands. We’re now seeing near daily announcements of brand  budget reassignment and...
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8 ½ Twitter Tips for Brands on Twitter’s 8 ½ Birthday: A Guide to Safe Twitter Usage for Brands
Thursday, September 04, 2014
Guest Contributor
#HappyHalfBirthday @Twitter Twitter is awesome. Its year-over-year new user adoption rate proves it. And it’s why I can’t wait another six months to celebrate its awesomeness. Twitter was...
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Moms and Digital Media
Friday, August 09, 2013
Amy Rybczynski
I had my second child back in February, and constantly marvel at how my parenting perspective has changed in the years since my first baby was born.  New parent jitters have been replaced with a...
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Twitter Launches New #Music App
Friday, April 19, 2013
DAC
Not even six months off the launch of Vine, and Twitter swoops in to steal the media spotlight once again with the launch of its #music app and discovery service yesterday. Announced during a...
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Coca-Cola: Why Social is More Than Just Buzz
Monday, April 01, 2013
DAC
A senior marketing executive at Coca-Cola sent the digital marketing world reeling when he told a conference audience that he sees no link between social media marketing and sales. Well, no,...
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