Blog

Google’s announcement of a bevy of changes to the AdWords and Analytics platforms at their Performance Summit last month felt like a list of long-awaited answers to questions that search...

Seconds after the first tweet came the first twitter battle. This week B.O.B gets into a Twitter rap battle with physicist Neil deGrasse...

It’s hard to avoid the chatter around the concept of ad blocking if you work in the digital marketing industry these days. Since Apple released iOS 9 last fall and started approving ad blocking...

Mozilla co-founder Brendan Eich unveiled his latest project, the open source Brave browser that automatically blocks ads and then replaces them with ads of its own. The company behind it, Brave...

This week we look at two technologies that are replacing the human factor – Google’s driverless cars and MIT’s image recognition algorithms. Both of these technologies are poised to...

This week we look at a new study showing how 21% of people are online constantly, as well as how some advertisers are taking advantage of the marketing opportunity Torrent clients provide. Put your...

Math, Math and More Math! We have all heard by now how programmatic media will grow exponentially in the near future… that’s old news. But are we prepared in terms of the expertise and...

We’ve all read in recent weeks about the advent of ad blocking software and how it’s impacting the world of digital advertising.  It’s been reported that nearly 10% of all US and about 12%...

After much speculation and anticipation, Instagram has finally opened up its advertising platform to allow advertisers and agencies not part of the initial launch to begin advertising on the...

Heading for the future 2015 marked the tipping point for Programatic buying – specifically for CPG brands. We’re now seeing near daily announcements of brand  budget reassignment and...