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Digital moves fast.
Monday, June 06, 2016
Google’s announcement of a bevy of changes to the AdWords and Analytics platforms at their Performance Summit last month felt like a list of long-awaited answers to questions that search...
Friday, January 29, 2016
Seconds after the first tweet came the first twitter battle. This week B.O.B gets into a Twitter rap battle with physicist Neil deGrasse...
Thursday, January 28, 2016
It’s hard to avoid the chatter around the concept of ad blocking if you work in the digital marketing industry these days. Since Apple released iOS 9 last fall and started approving ad blocking...
Friday, January 22, 2016
Mozilla co-founder Brendan Eich unveiled his latest project, the open source Brave browser that automatically blocks ads and then replaces them with ads of its own. The company behind it, Brave...
Friday, December 18, 2015
This week we look at two technologies that are replacing the human factor – Google’s driverless cars and MIT’s image recognition algorithms. Both of these technologies are poised to...
Friday, December 11, 2015
This week we look at a new study showing how 21% of people are online constantly, as well as how some advertisers are taking advantage of the marketing opportunity Torrent clients provide. Put your...
Friday, October 16, 2015
Math, Math and More Math! We have all heard by now how programmatic media will grow exponentially in the near future… that’s old news. But are we prepared in terms of the expertise and...
Tuesday, October 13, 2015
We’ve all read in recent weeks about the advent of ad blocking software and how it’s impacting the world of digital advertising. It’s been reported that nearly 10% of all US and about 12%...
Thursday, October 08, 2015
After much speculation and anticipation, Instagram has finally opened up its advertising platform to allow advertisers and agencies not part of the initial launch to begin advertising on the...
Friday, September 25, 2015
Heading for the future 2015 marked the tipping point for Programatic buying – specifically for CPG brands. We’re now seeing near daily announcements of brand budget reassignment and...
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