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Fake news. X-rated content. Breitbart. Clickbait. If you’re a digital marketer, these terms are part of your everyday lingo by now. Content alignment—working to ensure brand advertising is...

The great thing about digital media is that it can be leveraged to produce almost any measurable business result. The horrible thing about digital media… is that it can be leveraged to produce...

As we enter the new year, data and technology will continue to drive innovation and performance of online display advertising for savvy brands. Here are the top six display trends on the horizon. 1)...

In its third admission since September, Facebook announced it has realized more errors in the way it measures engagement with video ads and links to external sites. 2016 has not been a banner year...

Google’s announcement of a bevy of changes to the AdWords and Analytics platforms at their Performance Summit last month felt like a list of long-awaited answers to questions that search...

Seconds after the first tweet came the first twitter battle. This week B.O.B gets into a Twitter rap battle with physicist Neil deGrasse...

It’s hard to avoid the chatter around the concept of ad blocking if you work in the digital marketing industry these days. Since Apple released iOS 9 last fall and started approving ad blocking...

Mozilla co-founder Brendan Eich unveiled his latest project, the open source Brave browser that automatically blocks ads and then replaces them with ads of its own. The company behind it, Brave...