Digital Marketing 2020: 3 strategies to thrive in a world of data inequality

Digital Marketing 2020: 3 strategies to thrive in a world of data inequality

Friday, December 13, 2019
Kuhan Puvanesasingham

But when it comes to consumer data, we’re expecting that only a few major players will continue to dominate. This asymmetric advantage will quickly accelerate with customer interaction counts, as suggested by complex system modeling, expanding the winners’ advantages even further.

We’ve dubbed this widening gap “data inequality”—and you can read all about it over at Proove Analytics, our data analytics centre of excellence.