Author Archives: Zoran Dobrijevic

Zoran Dobrijevic joined DAC in December 2017 and currently holds the position of Manager of Local Optimization. He is passionate about the honest service provided by DAC and the positive impact it has both on clients and customers. According to Zoran, the company's work is a net positive to the community, as there is no deceptive or dishonest advertising, simply facilitating connections between companies and people that are genuinely looking for their products or services. As a kickboxing coach and professional tabletop game designer, Zoran is also passionate about pursuing his interests outside of work. He finds joy in sharing his knowledge and experience as a kickboxing coach and designing tabletop games that can bring people together.

Listen up, business leaders: Online reviews aren’t just for consumers and can drive business performance

Online reviews are an important tool for consumers in today’s digital age. Reviews help customers make informed decisions before making a purchase and give insight into the quality of the product or service. It’s effectively a win-win-win when reviews showcase customer satisfaction, build trust and credibility, and increase visibility online. Online reviews can ultimately help […]

Revealed: How photos and upvotes impact review visibility

And that’s a wrap! December brought the curtain down on another eventful year in local search, and there were no major updates and releases during what is a major holiday season in large parts of the world. Holiday shopping, after all, is all about sticking to what’s tried and true so that no disasters occur […]

Google doubles up its updates and tightens review guidelines

We may be heading towards the end of 2022, but the change of pace never lets up in local search. Let’s run through all the updates you need to know before the holiday season arrives! Google releases an algorithm update one day after its spam update concludes Unless your business is particularly affected by the […]

Google launches major “helpful content” algorithm update

Even during the laziest days of late summer, the world of local search keeps turning. In fact, this August brought more than its fair share of major changes and noticeable updates. Here’s all the helpful content you need to stay ahead of the game. “Helpful content” is Google’s new priority in search Following in the […]

Google updates its algorithm and Meta fights fake reviews

The sun is shining, the birds are singing, and there’s lots to catch up on from the world of local search. These are all the changes, updates, and announcements you need to know. Google releases broad core update Google’s latest core algorithm update on May 25 has started to take effect, though it will not […]

Revealed: Industry benchmarks for customer reviews in 2022

It has been especially difficult for businesses to evaluate if they meet benchmarks for online reputation management over the past two years. Year-over-year analyses have relied on frustratingly imperfect information as industries dealt with not only the changing business landscape but the all-encompassing impact of COVID-19. As a result, it has been almost impossible to […]