Author Archives: Zoran Dobrijevic

Revealed: Industry benchmarks for customer reviews in 2022

It has been especially difficult for businesses to evaluate if they meet benchmarks for online reputation management over the past two years. Year-over-year analyses have relied on frustratingly imperfect information as industries dealt with not only the changing business landscape but the all-encompassing impact of COVID-19. As a result, it has been almost impossible to […]

“Open now near me” searches grow 400% in one year

As always, change is afoot in local search. Join us for a whistle-stop tour through all the updates you need to know, from a significant new search trend to a big shake-up in local ranking factors. “Open now near me” searches explode in popularity Google recently released its Consumer Insights 2022 Retail Marketing Guide and […]

The Local Product Feed is now a major ranking factor on Google

For the last 10 years and particularly since the onset of the pandemic, Google has tried to compete with Amazon by offering its own unique online shopping experience. Unlike Amazon, which mails you everything you buy, Google instead connects its users with local retailers that have the item being searched for. The search giant’s unique […]

Google’s aggressive filtering rejects legitimate GBP customer reviews

As Q1 2022 wraps up, the world of local search is once again evolving. Join us for a quick rundown of all the updates you need to know, including customer reviews being inadvertently nixed, UI changes in the local pack, double verification for business listings, and new “Emergency help” profile attributes. Automated filtering targets legitimate […]

Google rolls out Pirate update and a host of Google Maps upgrades

In the world of local search, some updates are more significant than others. This month, we saw Google tinker with some settings, retire some features, and threaten some serious consequences with its latest algorithm update. Let’s get to the details. Google’s new Pirate algorithm update obliterates traffic for offending sites In early February, Google launched […]

Google Business Profile enhances security and adds new shopping features

Time moves like lightning in local search, and there are already plenty of new developments in the first month of the year. Once again, it’s time to double check those Google Business Profile (GBP) updates and SERP shake-ups. Join us on our review of the news highlights from January 2022. Making GBP secure: New seven-day […]

November 2021 Local Search Roundup

The holiday shopping season has arrived, and some shiny new updates from Google are already waiting under the tree. Read up on what’s new in local search this month, so you can stay up to date—and help keep your business on the “nice” list. Google My Business gets a new name Google is renaming Google […]

October 2021 Local Search Roundup

Another month, another laundry list of changes in local search. If you’re feeling like it’s becoming increasingly difficult to keep up with Google search results changes, you aren’t alone. Data shows that changes in Google search results have been more intense and frequent in 2021 compared to previous years. Unconfirmed-yet-impactful Google algorithm updates have contributed […]

September 2021 Local Search Roundup

Fall has finally arrived and we’re slowly approaching the end of another eventful year. Yet the pace of life remains brisk in local search, where change is the only thing that never changes. Join us for a fast rundown of all the news you need to know from the month that was September 2021. Mozilla […]

August 2021 Local Search Roundup

The summer may be winding down, but local search never does. From new attributes to an algorithm update (and Google changing its mind about something—gasp!), it all happened in August. These are the developments you need to know. Google allows chains to create Google Posts via API… permanently Realising that every physical business has to […]