Author Archives: Zoran Dobrijevic

Take Control of Your Online Reputation with Review Response Assistant

Managing reviews and mentions online has become a critically important part of every modern business strategy. So today, we’re launching a new tool to make reputation management easier than ever before: the Review Response Assistant (RRA). Why do review responses matter? Because you can amplify positive comments, mitigate negative ones, and engage with your audience […]

3 Ways Google Posts Can Help You Win This Holiday Season

Winter is the golden season for many businesses. In fact, some businesses—from local brands to nationwide chains—will generate more than half their annual revenue in November and December alone. That makes Q4 advertising a critical endeavour. But it’s not all holiday cheer. Paid advertising becomes significantly more competitive (and costly) during the holidays, pricing many […]

October 2019 LPM Roundup

In a timely ode to Halloween, October’s Local Presence Management (LPM) roundup is filled with both tricks and treats. The ubiquitous search giant was as busy as ever this month, stirring its cauldron to conjure up numerous noteworthy updates. So, without further ado, let’s dive into the most recent local search developments every marketer should […]

Mystery Solved: The Great Google Search Spike

You may have noticed that your Google My Business (GMB) Insights metrics suddenly spiked for searches and views last month. You may have even quietly congratulated yourself on a job well done. After all, it looked as if your discovery and direct searches had risen significantly—coupled with increased views on both Google Maps and standard […]

3 Reasons Banks Need Separate ATM Listings

From meeting with financial advisors to discuss mortgages and investments to requesting wire transfers, people in search of a bank branch are looking for a range of different services. Often, those looking up bank listings online are simply looking for the nearest ATM. That’s precisely why it’s so important for banks to list their ATM […]

Why Financial Advisors Should Have Practitioner Listings on GMB

While customers often visit a business for the business itself, there are many instances in which the customer is not invested in the brand but rather an individual working within it. For businesses like doctor’s offices and law firms, clients are largely the individual practitioner’s customer base rather than the office’s. While it may seem […]

September 2019 LPM Roundup

It’s Google algorithm update time again. That’s not the biggest story this month, however, as both Google and Yelp have pushed out much more important updates. Google has made big changes to its SERPs, both in the organic and paid space. While the former is a mixed bag, the latter will likely be making some […]

The Maps Race: Google vs. Apple

Every brick-and-mortar business knows it: maps channels are fast becoming the de facto driver for local lead generation. Whether you have 12 locations or 12,000, your local customers are not only browsing maps for your locations (and those of your competitors) but making their purchase decisions entirely in-app. Although these apps have evolved relatively slowly […]

August 2019 LPM Roundup

This month Google focused on local updates specific to the restaurant, hospitality, and travel industries⁠—along with some engine-wide updates that will likely require businesses of all kinds to rethink elements of their local marketing strategies. So, let’s great straight to it and take stock of all the latest happenings in Local Presence Management (LPM). Google […]

July 2019 LPM Roundup

Google doesn’t often make huge mistakes, but that’s exactly what happened this July. Hot on the heels of a suite of new features for Google My Business (GMB), early adopters of one such feature saw their listings suddenly suspended. If that wasn’t bad enough, Google also mass-deleted the reviews of many local listings in an […]