Author Archives: Zoran Dobrijevic

Google doubles up its updates and tightens review guidelines

We may be heading towards the end of 2022, but the change of pace never lets up in local search. Let’s run through all the updates you need to know before the holiday season arrives! Google releases an algorithm update one day after its spam update concludes Unless your business is particularly affected by the […]

Google launches major “helpful content” algorithm update

Even during the laziest days of late summer, the world of local search keeps turning. In fact, this August brought more than its fair share of major changes and noticeable updates. Here’s all the helpful content you need to stay ahead of the game. “Helpful content” is Google’s new priority in search Following in the […]

Google updates its algorithm and Meta fights fake reviews

The sun is shining, the birds are singing, and there’s lots to catch up on from the world of local search. These are all the changes, updates, and announcements you need to know. Google releases broad core update Google’s latest core algorithm update on May 25 has started to take effect, though it will not […]

Revealed: Industry benchmarks for customer reviews in 2022

It has been especially difficult for businesses to evaluate if they meet benchmarks for online reputation management over the past two years. Year-over-year analyses have relied on frustratingly imperfect information as industries dealt with not only the changing business landscape but the all-encompassing impact of COVID-19. As a result, it has been almost impossible to […]

“Open now near me” searches grow 400% in one year

As always, change is afoot in local search. Join us for a whistle-stop tour through all the updates you need to know, from a significant new search trend to a big shake-up in local ranking factors. “Open now near me” searches explode in popularity Google recently released its Consumer Insights 2022 Retail Marketing Guide and […]

The Local Product Feed is now a major ranking factor on Google

For the last 10 years and particularly since the onset of the pandemic, Google has tried to compete with Amazon by offering its own unique online shopping experience. Unlike Amazon, which mails you everything you buy, Google instead connects its users with local retailers that have the item being searched for. The search giant’s unique […]