Online reviews are an important tool for consumers in today’s digital age. Reviews help customers make informed decisions before making a purchase and give insight into the quality of the product or service. It’s effectively a win-win-win when reviews showcase customer satisfaction, build trust and credibility, and increase visibility online. Online reviews can ultimately help […]
Before buying a product or subscribing to a service, many internet users consult customer reviews to build their own opinion. Considered more authentic than brand advertising, customer reviews are now a real sales argument for companies. In short, it’s essential for local businesses to encourage their customers to write online reviews, but how essential is […]
And that’s a wrap! December brought the curtain down on another eventful year in local search, and there were no major updates and releases during what is a major holiday season in large parts of the world. Holiday shopping, after all, is all about sticking to what’s tried and true so that no disasters occur […]
The holiday season is here and the pace of change is picking up in local search. Now is the time to catch up with all the news you need to know from one of the fastest moving fields in digital. Let’s get started! New features for Search, Shopping, and Maps Google rarely launches new features […]
We may be heading towards the end of 2022, but the change of pace never lets up in local search. Let’s run through all the updates you need to know before the holiday season arrives! Google releases an algorithm update one day after its spam update concludes Unless your business is particularly affected by the […]
The seasons changed in September—as did the world of local search. Find out how Google updated its algorithm, geared up for the holiday season, and got granular with review content. Here’s all the news you need to know. The September 2022 broad core update takes effect Following last month’s helpful content update, Google released a […]
Even during the laziest days of late summer, the world of local search keeps turning. In fact, this August brought more than its fair share of major changes and noticeable updates. Here’s all the helpful content you need to stay ahead of the game. “Helpful content” is Google’s new priority in search Following in the […]
DAC manages over 1.5 million individual location listings for clients in hundreds of countries around the globe. This size and scale gives us a unique perspective to help highlight important insights applicable to brands that rely on driving revenue via local search. We are asked constantly to provide context when we review reporting with clients. […]
The world of local search rang in the changes this July. Google was particularly active as it bade farewell to a major app, pushed out a few new features, and took steps to counteract a particularly worrying new scam. Here’s all the news you need to know. Say goodbye to the Google My Business app […]
The sun is shining, the birds are singing, and there’s lots to catch up on from the world of local search. These are all the changes, updates, and announcements you need to know. Google releases broad core update Google’s latest core algorithm update on May 25 has started to take effect, though it will not […]