Author Archives: Zoran Dobrijevic

December 2018 LPM Roundup

The holiday season is a busy time for everyone whether you work in local marketing or not. This makes it especially easy to fall back on the latest news affecting the industry. You need not fear however as DAC keeps its ear to the ground even while it’s covered in frost. Below are some of […]

Manage Reviews with Ease Using Pre-Populated Responses

It has been shown time and time again that responding to online reviews is a necessity for any business. In fact, modern consumers expect a review response within 24 hours, and brands who provide direct responses to reviews have better ratings. At this point, it’s clear that businesses in virtually every sector have to get […]

November 2018 LPM Roundup

The winter months are the golden quarter for most businesses. But with your focus firmly on holiday sales and advertising, it’s easy to neglect your local listings—even though Google hasn’t stopped (or even slowed down!) its local search updates at this busy time of year. So don’t be too distracted as you put the finishing […]

Your Local Search Holiday Checklist

Winter is the Golden Quarter for many businesses—especially those with local footprints. With the holiday season capable of making or breaking a business, it is vital to make sure your Local Presence Management (LPM) strategy is up to snuff for the last few months of 2018. Whether you’re in the middle of holiday planning or […]

October 2018 LPM Roundup

Another month has passed, which means more developments in the world of Local Presence Management (LPM). This time we’ve seen some major changes with minor consequences, minor changes with major consequences—and a significant (if inevitable) demise that even casual users should note. Google shuts down Google+ Remember that massive push Google made for their own […]

August 2018 LPM Roundup

With most local presence management news seeming to be minor Google UI updates that affect only 0.01% of users in one specific city, it can be easy to ignore most of the information coming in. That is why DAC has sifted through all the minor changes to bring you what we think are the most […]