Author Archives: Zoran Dobrijevic

February 2020 LPM Roundup

February was a tumultuous month for Google. Multiple updates, minor tweaks, and even a couple of glaring errors saw much change in the local search ecosystem this month—especially in Europe. Here’s everything you need to know. Google links to third-party rivals on European SERPs In a move that can only be detrimental to Google, branded […]

January 2020 LPM roundup

The holidays are behind us and it’s time to go over the search engine updates that snuck by while we were gorging on sweet treats. There were a few noticeable changes from both the tail end of 2019 and the first month of 2020, including Google kicking off the year with a core algorithm update […]

Digital Marketing 2020: 5 ways Google will upgrade business listings

Google’s “don’t be evil” motto is well known, but so is its tendency towards monopolistic practices. As the primary and ubiquitous source of business information, the search giant is fast becoming more authoritative than even a company’s own website, allowing it to gradually transform organic tactics into lucrative pay-to-win exercises. That’s why we regularly pivot […]

November 2019 LPM roundup

As 2019 draws to a close, Google is looking ahead to 2020 with its updates. While some have taken effect immediately, the majority of November’s updates are tests and pilots on what will be fully rolled out in 2020. For online marketers, staying on top of the coming trends is key—you don’t want to be […]

Take control of your online reputation with Review Response Assistant

Managing reviews and mentions online has become a critically important part of every modern business strategy. So today, we’re launching a new tool to make reputation management easier than ever before: the Review Response Assistant (RRA). Why do review responses matter? Because you can amplify positive comments, mitigate negative ones, and engage with your audience […]

3 ways Google Posts can help you win this holiday season

Winter is the golden season for many businesses. In fact, some businesses—from local brands to nationwide chains—will generate more than half their annual revenue in November and December alone. That makes Q4 advertising a critical endeavor. But it’s not all holiday cheer. Paid advertising becomes significantly more competitive (and costly) during the holidays, pricing many […]

October 2019 LPM roundup

In a timely ode to Halloween, October’s Local Presence Management (LPM) roundup is filled with both tricks and treats. The ubiquitous search giant was as busy as ever this month, stirring its cauldron to conjure up numerous noteworthy updates. So, without further ado, let’s dive into the most recent local search developments every marketer should […]

Mystery solved: The great Google search spike

You may have noticed that your Google My Business (GMB) Insights metrics suddenly spiked for searches and views last month. You may have even quietly congratulated yourself on a job well done. After all, it looked as if your discovery and direct searches had risen significantly—coupled with increased views on both Google Maps and standard […]

3 reasons why banks need separate ATM listings

From meeting with financial advisors to discuss mortgages and investments to requesting wire transfers, people in search of a bank branch are looking for a range of different services. Often, those looking up bank listings online are simply looking for the nearest ATM. That’s precisely why it’s so important for banks to list their ATM […]

Why financial advisors should have practitioner listings on GMB

While customers often visit a business for the business itself, there are many instances in which the customer is not invested in the brand but rather an individual working within it. For businesses like doctor’s offices and law firms, clients are largely the individual practitioner’s customer base rather than the office’s. While it may seem […]