Author Archives: Zoran Dobrijevic

Why Data Management is Only the Beginning of Local Search

Every business needs to have its correct name, address, and phone number listed online. In fact, it almost goes without saying: anyone can see the consequences of directing customers to an incorrect address or providing the wrong phone number. These few points of data are relatively easy to manage for SMBs, but it becomes more […]

February 2019 LPM Roundup

Maintaining optimal listings on Google is an ongoing process. Data decays over time—that’s why it’s so important to keep an eye on your listings to make sure they don’t deteriorate. It’s also a sad fact that sometimes you need to watch out for spam and your competitors intentionally vandalizing your business. Competitors have been known to […]

Want to Better Understand the Competitive Landscape? Get Granular

For many enterprise-level businesses, your biggest competition is other multi-location brands. While you can almost be sure that your main competitor will have locations near yours, that isn’t all you have to worry about. Local chains and growing startups can drive business away from your locations just as well as—or even better than—the usual suspects. […]

How to Help Your Nested Locations Thrive in Local Search

Businesses with distributed local footprints face a number of unusual challenges in digital, but few are as time-consuming as nested locations. Think about it: this is the only kind of setup where local businesses—such as jewelers, ATMs, and even coffee shops—either share their addresses or are located entirely inside of another business. It’s a unique […]

January 2019 LPM Roundup

While most of us recovered from our holiday exertions as 2018 ticked over into 2019, others were hard at work at the coalface of local search. That includes our very own Eli Grant, who penned an excellent AdAge article exploring how retailers can beat Amazon and achieve transformational growth through the use of local data […]

December 2018 LPM Roundup

The holiday season is a busy time for everyone whether you work in local marketing or not. This makes it especially easy to fall back on the latest news affecting the industry. You need not fear however as DAC keeps its ear to the ground even while it’s covered in frost. Below are some of […]

Manage Reviews with Ease Using Pre-Populated Responses

It has been shown time and time again that responding to online reviews is a necessity for any business. In fact, modern consumers expect a review response within 24 hours, and brands who provide direct responses to reviews have better ratings. At this point, it’s clear that businesses in virtually every sector have to get […]

November 2018 LPM Roundup

The winter months are the golden quarter for most businesses. But with your focus firmly on holiday sales and advertising, it’s easy to neglect your local listings—even though Google hasn’t stopped (or even slowed down!) its local search updates at this busy time of year. So don’t be too distracted as you put the finishing […]

Your Local Search Holiday Checklist

Winter is the Golden Quarter for many businesses—especially those with local footprints. With the holiday season capable of making or breaking a business, it is vital to make sure your Local Presence Management (LPM) strategy is up to snuff for the last few months of 2018. Whether you’re in the middle of holiday planning or […]