Author Archives: Zoran Dobrijevic

September 2019 LPM Roundup

It’s Google algorithm update time again. That’s not the biggest story this month, however, as both Google and Yelp have pushed out much more important updates. Google has made big changes to its SERPs, both in the organic and paid space. While the former is a mixed bag, the latter will likely be making some […]

The Maps Race: Google vs. Apple

Every brick-and-mortar business knows it: maps channels are fast becoming the de facto driver for local lead generation. Whether you have 12 locations or 12,000, your local customers are not only browsing maps for your locations (and those of your competitors) but making their purchase decisions entirely in-app. Although these apps have evolved relatively slowly […]

August 2019 LPM Roundup

This month Google focused on local updates specific to the restaurant, hospitality, and travel industries⁠—along with some engine-wide updates that will likely require businesses of all kinds to rethink elements of their local marketing strategies. So, let’s great straight to it and take stock of all the latest happenings in Local Presence Management (LPM). Google […]

July 2019 LPM Roundup

Google doesn’t often make huge mistakes, but that’s exactly what happened this July. Hot on the heels of a suite of new features for Google My Business (GMB), early adopters of one such feature saw their listings suddenly suspended. If that wasn’t bad enough, Google also mass-deleted the reviews of many local listings in an […]

5 Ways Local Landing Pages are Crucial for Restaurants

As growing restaurant businesses expand to more and more locations, it becomes increasingly important for each location to have its own landing page. After all, small businesses may be able to get away with a single page that covers all their locations, but that’s simply not practical for larger restaurant chains—especially when there are significant […]

June 2019 LPM Roundup

June was an eventful month in the world of local listings. Although Google’s core algorithm update took all the headlines, other changes have taken place that affect not only how listings are ranked but also some fundamental functionality. So let’s take a closer a look at how the local landscape has continued to evolve over […]

6 Brand New GMB Features to Take Advantage of Now

Stop the presses! Google has added a whole breath of new features to Google My Business (GMB). But this isn’t so much the trickle of updates we’re used to seeing; it’s more of a tidal wave of new opportunities for business owners to customize their listings with cover photos, logos, custom short names, welcome offers, […]

3 Ways Responding to Restaurant Reviews Can Boost Your SEO

In the restaurant industry, reviews can have a significant impact on a business’s success. With major websites like Yelp and Zomato dedicated to providing a place for customers to rate and review places to eat, it’s crucial that restaurant owners embrace every opportunity to manage and respond to online reviews. While some restaurants only reply […]

May 2019 LPM Roundup

This past month, Google made a number of changes to their search engine results pages (SERPs). They’ve been naturally integrated so most users will have no issue adopting them—some may not even notice that this wasn’t the way things always were. Although the changes feel seamless, they are still going to have an important impact […]

DAC Announces a New Local Presence Management Tool: Google Ranking Plus

We’re excited to announce the launch of our latest product, Google Ranking Plus. This tool is like no other offered in the local search market. It allows business managers to factor in proximity as a key ranking factor in their search analytics. To coincide with the ubiquity of smartphones, Google’s algorithm is set up to […]