Author Archives: Zoran Dobrijevic

April 2019 LPM Roundup

Google has made major updates to the Local Three Pack, Google My Business (GMB), and Google Posts this month. These changes can’t be ignored as they are fundamental to how Google will function going forward. Whether you’re a restaurant, dry-cleaner, nightclub, or any other type of business, these changes will affect you and your business […]

Can I Get My Food Truck on Google My Business?

Food trucks are an odd type of business. Sometimes they’re permanent fixtures, sometimes they’re seasonal—and they regularly take advantage of the “truck” aspect to do business in multiple locations. With this unique type of business model, one could reasonably assume that food trucks cannot be listed on Google My Business (GMB). But it’s time to […]

5 Google My Business Features for Hotels (and One Big Hack)

Hospitality is one of the most competitive industries thanks to an overly crowded market full of everything from high-end luxury hotels and resorts to small, economy motels and hostels. Add the growing popularity of platforms like AirBnB, and it’s clear that the way travelers are searching for and booking accommodations is changing. Google and other […]

6 Ways to Get More From Your Restaurant’s GMB Pages

Every type of business has its quirks, but restaurants might just take the cake when it comes to Google My Business (GMB). It starts within the first few clicks: unique features will magically appear when at least one of your category settings is set to “restaurant”. Fortunately, local business listings are our bread and butter—and […]

March 2019 LPM Roundup

March was an action-packed time in the world of Local Presence Management (LPM). It saw the release of major changes for Google, Yelp, and Instagram—changes that are significant for not only SEO specialists but for the users engaging with these platforms. With new functionality on some of the biggest platforms in the entire online ecosystem, […]

Why Sentiment Analysis is Key to Effective Reputation Management

It’s no surprise that a business’s review score can affect its success. The most basic understanding is that high scores are good and low scores are bad. Many businesses focus on keeping their star ratings above a certain threshold, which on the surface sounds reasonable. However, blindly following star ratings without understanding why those scores […]

4 Ways to Fight Spam on Google My Business

If you’re working hard to get your business locations listed on the Google Local 3-Pack, you know how heartbreaking it is to be outranked by a spam listing. Fortunately, there are ways to fight back against fake listings, phony reviews, and other spam symptoms that keep your Google My Business pages from reaching their potential. […]

Why Data Management is Only the Beginning of Local Search

Every business needs to have its correct name, address, and phone number listed online. In fact, it almost goes without saying: anyone can see the consequences of directing customers to an incorrect address or providing the wrong phone number. These few points of data are relatively easy to manage for SMBs, but it becomes more […]

February 2019 LPM Roundup

Maintaining optimal business listings on Google is an ongoing process. Data decays over time—that’s why it’s so important to keep an eye on your listings to make sure they don’t deteriorate. It’s also a sad fact that sometimes you need to watch out for spam and your competitors intentionally vandalizing your business. Competitors have been known […]