Author Archives: Zoran Dobrijevic

August 2020 Local Search Roundup

Although there were few surprises this month in local search, Google released a number of significant updates as they lean in to plans they’ve been preparing all year—including changes in shopping, a greater emphasis on mobile page speed and reviews, and a smattering of new COVID-related mechanisms. None of these updates should come as a […]

Instantly boost your Google My Business rankings by removing spam

Googles finds more than 25 billion spam-filled pages every day. Last year, Google users submitted more than 230,000 reports of spam, 82% of which resulted in pages being taken down. Very simply, spam is part of the experience when it comes to internet staples like Google Maps and Google My Business (GMB)—but some suffer its […]

July 2020 Local Search Roundup

As the pandemic becomes business as usual, Google My Business (GMB) updates have gone from emergency hot-fixes to routine patches. This month has seen some quality-of-life improvements for both customers and businesses, while multiple improvements and iterations on updates from previous months have been rolled out. With the initial panic of crisis updates out of […]

How attributes are transforming Google My Business

Last year, most people were unaware of attributes despite them being a feature of Google My Business (GMB) in many business categories. They provided useful information to consumers (and some handy SEO side-effects) but were underutilized. It was not until the global onset of COVID-19 that Google attributes suddenly became a critical local optimization strategy. […]

Google My Business: When to use secondary hours vs. nested locations

In June, Google announced that it would allow businesses to post a variety of secondary hours on their Google My Business (GMB) listings. For the first time, businesses were able to define and post special hours—such as grocery stores with dedicated senior-only shopping times or restaurants offering drive-through hours—separately from their standard operating hours. But […]

June 2020 Local Search Roundup

COVID-19 has demanded a number of updates to the local listings ecosystem, primarily to better communicate health and safety protocols with customers. Many of these changes, however, appear to be general improvements that have been precipitated by the pandemic but offer value that reaches far beyond crisis response. Expect these features to become mainstays even […]

May 2020 Local Search Roundup

Google’s updates are not slowing down. As we grow accustomed to life with COVID-19 and how to do business amid social distancing practices, updates to the local search ecosystem have stopped becoming stopgaps and are now full-fledged long-term changes. To ensure marketers are making the most out of these trying times, it is crucial to […]

April 2020 Local Search Roundup

Full shelter-in-place orders were in place all over the world for much of April 2020. Unsurprisingly, most local listing developments were in direct response to the pandemic. But that doesn’t mean these updates will cease to be relevant after COVID-19. Many of Google’s product releases are general “quality of life” improvements that could potentially have […]

13 ways to prepare for the post-pandemic consumer

Many businesses would love to dedicate more time to embrace every possible online optimization. But the business of running a business usually takes precedent, and you know what that means: understanding how to improve your search experience doesn’t mean you magically have the time to make it happen. Now with many businesses temporarily closing during […]

March 2020 Local Search Roundup

While COVID-19 dominated almost every news headline, the local search world kept on keeping on last month. There was plenty of coverage for the ways in which the pandemic is impacting online listings, but the non-COVID updates and changes continued. For all of our recommendations on how to best handle your Google listings during COVID-19, […]