Monthly Archives: October 2017

Data connection in Google Analytics: Solving the mystery

This is the second blog post in the “Talk data to me” series presented by the Analytics and Research team at DAC. Last week’s post was about the use of Enhanced Ecommerce in Google Tag Manager. Scenario 1: Marco owns a travel agency that has both physical agencies and an online platform to sell holiday […]

DAC Wins Landy Award for Best Local Search

The talented team behind DAC’s work with Bridgestone Retail Operations (BSRO) took home some hardware at last night’s Landy Awards, presented by Search Engine Land. When deciding on the winner for Best Local SEM Initiative, Landy Award judges looked at over 300 submissions from leading digital agencies, in-house marketing teams and individuals around the world. […]

Is YouTube proving to be untouchable?

Over this past year YouTube have struggled to maintain good relationships with advertisers. This was due to the scandal breaking out that ads were being placed next to videos of hate speeches. To find out more on the consequences and how this affected YouTube, read below. What happened? In March, YouTube received a backlash when […]

Enhanced E-commerce: Google’s Gift for Tracking Online Sales

Are you an offline business who has just decided to embrace e-commerce? Want to learn which of your products are bought the most/least? Would you like to know how many customers decide to drop out at each step of the checkout? Maybe you would like to track the amount of refunds requested to get an […]

Google daily budgets can now spend 2X the limit

There’s been a recent change to the functionality of Google AdWords daily budgets that will affect the accuracy of budget control capabilities going forward for PPC campaigns (SEM for our North American friends) and Display campaigns on the GDN. In the past, daily budgets could overspend on any given day by a small percentage, but […]

The Impact of E-Commerce on Brick-and-Mortar Stores

Recent years have shown an upward trend in retail e-commerce sales, from less than 1% in 2000 to more than 7% in the most recently published US Census Bureau data. With more consumers shopping – and researching purchases – online each year for their next purchase, what do retail marketers need to know? While point […]

How did Dove manage to make the same racist mistake…again?

Getting called out for creating a racist ad once, is unacceptable and embarrassing. But being accused of making the same mistake, again, is quite frankly…mind boggling. At the start of this week, personal care brand Dove, owned by Unilever, was shamed into pulling a three second ad that it had made for its US Facebook […]

Price Comparison Rivals on Google Shopping: The perfect solution for Google? But what does it mean for the rest of us?

What’s happened to Product Listing Ads (PLAs)? In June 2017, The European Commission slapped a record 2.4-billion-euro ($2.8 billion) fine on the world’s most popular internet search engine. A result of Google “abusing its dominance in search by giving preference to its own shopping service.” It appears the EU now considers Google Search an essential part […]

Our latest recruit: Rachel Davies

Today we are introducing our latest recruit to the team: Rachel Davies, who is joining us as a Paid Media Executive. ES: Who are you? RD: I am the new Paid Media Executive at DAC Edinburgh! I’m originally from a small town called Castle Douglas in the South West of Scotland and moved to Edinburgh to […]

Video Reviews for Google Maps: The Next Generation of Content and Feedback

Google recently launched video reviews for Maps, where Local Guides can post 30-second clips or record 10 seconds of footage directly from the Google Maps app to share the atmosphere, details or personal reviews of a local business. This marks a very large step forward in local search. Users interacting with maps or local search […]