eschaffer

How to Optimise Ad Viewability

eschaffer | May 16, 2018

Ad viewability is a metric designed to track the number of ad impressions that can actually be seen by users, not simply the number of ad impressions served. This has been a significant topic in…

Reducing CPA at the Local Level with Display Media

eschaffer | May 10, 2018

When it comes to getting results with digital advertising, bigger isn’t always better. If you are still building big national campaigns, you might be missing a lucrative opportunity at the local level. With a localised…

Is YouTube proving to be untouchable?

eschaffer | October 24, 2017

Over this past year YouTube have struggled to maintain good relationships with advertisers. This was due to the scandal breaking out that ads were being placed next to videos of hate speeches. To find out…

Our latest recruit: Rachel Davies

eschaffer | October 9, 2017

Today we are introducing our latest recruit to the team: Rachel Davies, who is joining us as a Paid Media Executive. ES: Who are you? RD: I am the new Paid Media Executive at DAC Edinburgh!…

The Experience Economy & How It Affects Your Online Presence

eschaffer | July 25, 2017

Since the recession, there has been a change in how consumers view what is worth their money. We now prioritise ‘doing stuff’ more than ‘buying stuff.’ As the economy has shifted, so has how we…