Monthly Archives: October 2017

DAC Wins Landy Award for Best Local Search

The talented team behind DAC’s work with Bridgestone Retail Operations (BSRO) took home some hardware at last night’s Landy Awards, presented by Search Engine Land. When deciding on the winner for Best Local SEM Initiative, Landy Award judges looked at over 300 submissions from leading digital agencies, in-house marketing teams and individuals around the world. […]

The Impact of E-Commerce on Brick-and-Mortar Stores

Recent years have shown an upward trend in retail e-commerce sales, from less than 1% in 2000 to more than 7% in the most recently published US Census Bureau data. With more consumers shopping – and researching purchases – online each year for their next purchase, what do retail marketers need to know? While point […]

Video Reviews for Google Maps: The Next Generation of Content and Feedback

Google recently launched video reviews for Maps, where Local Guides can post 30-second clips or record 10 seconds of footage directly from the Google Maps app to share the atmosphere, details or personal reviews of a local business. This marks a very large step forward in local search. Users interacting with maps or local search […]

Reducing Click Per Acquisition at the Local Level with Display Media

When it comes to getting results with digital advertising, bigger isn’t always better. If you are still building big national campaigns, you might be missing a lucrative opportunity at the local level. With a localized display media campaign, you can deliver tailored content, allowing you to reach the right people with the right message at […]