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Solving the customer journey puzzle: Understanding Google Analytics’ new features
rociomelus | February 20, 2018
Nowadays, more and more brands are embracing data-driven decision-making to put the customer at the core of their marketing activities. This is the so-called customer journey mapping. A recent eMarketer study revealed that 61% of worldwide…
Dashboard Visualisations: Bringing Data to Life (2) – Google Data Studio
rociomelus | December 19, 2017
This is the 5th post in the series of blog posts in the “Talk data to me” series and the 2nd (out of the 4) on the specific topic of visualisations included under the title…
Dashboard Visualisations: Bringing Data to Life
rociomelus | December 5, 2017
This is the 4th post in the “Talk data to me” series. The previous post was on the arrival of the GDPR. With this post we will be starting an exciting series of 4 special…
GDPR: What is it and how will it impact online marketing businesses?
rociomelus | November 10, 2017
This is the third post in the “Talk data to me” series. See last week’s post about the features offered by Google Analytics to connect offline and online data together. This week’s post will look…
Data connection in Google Analytics: Solving the mystery
rociomelus | October 30, 2017
This is the second blog post in the “Talk data to me” series presented by the Analytics and Research team at DAC. Last week’s post was about the use of Enhanced Ecommerce in Google Tag…
