This is the next blog post in the “Talk Data to Me” series and the 3rd (out of 4) on the “Dashboard Know-How Guide”. Our previous case study looked at a travel agency that wanted to trace both online enquiries and offline conversions in one dashboard. The scenario: Jana is the digital director of an online […]
Nowadays, more and more brands are embracing data-driven decision-making to put the customer at the core of their marketing activities. This is the so-called customer journey mapping. A recent eMarketer study revealed that 61% of worldwide digital marketers expect personalisation to be the leading tactic used to attract new customers. To aid in gathering more information […]
This is the 5th post in the series of blog posts in the “Talk data to me” series and the 2nd (out of the 4) on the specific topic of visualisations included under the title “Dashboard Know-How Guide”. This is the 2nd Case study we present for the use of dashboards in real business situations. […]
This is the 4th post in the “Talk data to me” series. The previous post was on the arrival of the GDPR. With this post we will be starting an exciting series of 4 special posts on the topic dashboards under the title “Dashboard Know-How Guide”. Following this small case study, in this 1st post […]
This is the third post in the “Talk data to me” series. See last week’s post about the features offered by Google Analytics to connect offline and online data together. This week’s post will look into the so-called GDPR and the main challenges it poses for the online marketing industry. GDPR Overview We are now […]
This is the second blog post in the “Talk data to me” series presented by the Analytics and Research team at DAC. Last week’s post was about the use of Enhanced Ecommerce in Google Tag Manager. Scenario 1: Marco owns a travel agency that has both physical agencies and an online platform to sell holiday […]
Are you an offline business who has just decided to embrace e-commerce? Want to learn which of your products are bought the most/least? Would you like to know how many customers decide to drop out at each step of the checkout? Maybe you would like to track the amount of refunds requested to get an […]