Read more from Mike Fantis
5 ways to overcome customer-first marketing challenges
Mike Fantis | March 12, 2020
We’ve spoken at various marketing events across Europe over the past few months. At these events, we’ve not only shared our insights: we’ve engaged with literally hundreds of accomplished marketers, sharpening our understanding of various…
How data can help football clubs maximise ticket revenue
Mike Fantis | October 23, 2019
European football is booming. La Liga boasts world football’s two richest clubs, Bundesliga is the world’s best-attended football league, and the Premier League continually tops the table for revenue generated—including an incredible £9.2bn for 2019-2022…
What Can Food and Restaurant Chains Learn From Independents?
Mike Fantis | September 26, 2019
Throughout my life I’ve been surrounded by the food industry. My parents were caterers, my brother has had multiple restaurants, an auntie had a restaurant, my cousin has a restaurant, and numerous friends are in…
Google daily budgets can now spend 2X the limit
Mike Fantis | October 19, 2017
There’s been a recent change to the functionality of Google AdWords daily budgets that will affect the accuracy of budget control capabilities going forward for PPC campaigns (SEM for our North American friends) and Display…
85% of brands didn’t change their opening hours over the bank holiday
Mike Fantis | September 1, 2017
We’ve all been there, right? Ever visited a store that’s already closed, or call a store that’s supposed to be open and go un-answered? Over the August bank holiday, we took it upon ourselves to…
Google Responds to Facebook’s Business Messenger
Mike Fantis | July 25, 2017
Google have launched chat functionality via their local listing (this is limited to the US, for now). The product allows users to directly message a business owner through a GMB listing. Businesses can then “listen”…
How to optimise your local listings for Apple search
Mike Fantis | July 24, 2017
When speaking to brands about optimising their local listings, they often respond saying they manage their Google My Business listings in house. But what about Bing? What about Yelp? What about Facebook? Most importantly, with…
Is Business Hygiene no longer important?
Mike Fantis | March 20, 2017
Local search provides the easiest way of communicating store information, location, phone number and opening hours. Most brands have a lack of ownership of this channel (read more on this here): when DAC raise awareness…
How the rise of local search is helping businesses break down silos
Mike Fantis | February 15, 2017
During the past two years, we’ve witnessed a significant change in businesses with both ecommerce functionality and a high-street footprint. Two years ago, the split between ecommerce and retail teams was obvious in the brands…
How retailers can protect their CPCs
Mike Fantis | March 21, 2016
Following Google removing the right hand side PPC ads we shared some potential scenarios. In this post we’re focusing on how retailers with a high street footprint and ecommerce capabilities can protect themselves from increasing…
Five recent Facebook developments which businesses should know about
Mike Fantis | February 24, 2016
Towards the middle of last year, Facebook launched the Page plugin, which provided a new easy way for businesses to embed and promote their Facebook page, directly on their website. It made it possible for…
Google removes side PPC ads
Mike Fantis | February 23, 2016
You may have heard about Google removing the side ads from the search results and increasing the ads to 4 at the top of the results. The global roll out is scheduled for 22nd February…
Super Bowl 50: A busy night for social media
Mike Fantis | February 12, 2016
The Super Bowl generated huge social media numbers and data, and is already the most commented upon event of 2016 so far. What did people talk about during the Super Bowl? Beyoncé, Coldplay, Bruno Mars,…
Wishing you a very Merry Christmas!
Mike Fantis | December 23, 2015
Before we crack open the Prosecco, and settle down to watch It’s a Wonderful Life for the hundredth time, we wanted to take this opportunity to thank you, our valued readers, for the time that you’ve spent…
Five reasons why local businesses should be exploring the use of beacon technology in 2016
Mike Fantis | December 9, 2015
Writing in the Harvard Business Review, Chuck Martin talks of beacons as “the missing piece in the whole mobile-shopping puzzle”. He points to the technology’s ability to communicate with an individual, in a personalised way, without…
The Google AdWords Auction & Bidding Rules
Mike Fantis | November 26, 2015
While we, as advertisers, are clear on how the AdWords auction works we think we’ve found a couple of, shall we say, kinks in the model and bidding options. AdWords Auction: The auction model takes…
The top five considerations for local marketing success
Mike Fantis | October 26, 2015
If trends in media marketing spend are anything to go by, businesses are going local. Local advertising spend is predicted to reach $157.7bn by 2019, a 14% cumulative increase of $139.4 billion in 2015, according…
Latest trends in ‘local’ email personalisation
Mike Fantis | October 6, 2015
I’d better keep this brief…as our attention spans are shrinking (down to less than eight seconds according to Joe McCormack author of Brief), even as I write! Apparently the average professional receives 304 emails per week…
Google’s Customer Match and how it can be used
Mike Fantis | October 5, 2015
It has been difficult to miss Google’s announcement this week that it will shortly be rolling out Customer Match, a development that will let advertisers tap into one of the most lucrative forms of ad…
10 LinkedIn posts you will want to read, on the topic of local and localisation
Mike Fantis | September 24, 2015
The majority of us are familiar with LinkedIn as a business networking tool, but not so many are aware of the great content resource it can be. Submitted by business leaders around the world, you…
What is programmatic advertising, and why does it matter?
Mike Fantis | September 7, 2015
In the beginning, there was display advertising. Then came real-time bidding (RTB), and more recently we’ve seen the arrival of programmatic. ‘Programmatic’ has been the buzz word of the online ad industry in recent years,…
Hate queuing? Google now lets users know when a location gets most busy
Mike Fantis | August 28, 2015
Queuing, it’s what the British are meant to do very well. In fact, we have the reputation for being the best nation at queuing in the world. But what if that gene skipped us, and…
Should You Use Automated Bid Rules?
Mike Fantis | March 27, 2014
In the world of paid search marketing, keyword bidding is one of the most vital parts of account management. Live auction bidding is based on numerous factors both internal (account management) and external (competitors) and…
Gmail Sponsored Promotions (GSP)
Mike Fantis | February 27, 2014
Gmail Sponsored Promotions (GSP) is a new Google ad format designed specifically for the 425 million, and growing, active Gmail users. This gives digital marketers access to personal email space like never before with a…
The power of pre-targeting in a crowded marketing world
Mike Fantis | January 30, 2014
We’ve all experienced being ‘followed’ by a product when searching online. Perhaps you’ve browsed the Internet looking for laptops, clicked on a few retailer sites before ending your search without having made a purchase. Later…
