Author Archives: gwarner

What businesses need to know about WhatsApp Business

Yesterday, popular messaging service WhatsApp announced the launch of WhatsApp Business, which it says it has designed with small businesses in mind, to help them communicate more easily with their customers. It claims it will also make it more convenient for its 1.3 billion users to chat with businesses that matter to them. Business who make use […]

Could 2018 be the dawning of calm technology?

The principles of “calm computing” and “calm technology” were coined way back in 1995 by PARC Researchers Mark Weiser and John Seely Brown, in reaction to what they saw as the rise of ubiquitous computing and consequently “feeling overwhelmed and dislocated in the maelstrom of information flying all around us”. Their proposed solution was slightly paradoxical: that more information […]

A year in review…our favourite digital marketing trends of 2017

As we near the end of 2017, it’s customary to look back on what has been another significant year in digital, and take stock of how we’ve evolved as an industry. In particular, we thought it might be nice to share with you five of our favourites trends and innovations that we’ve seen emerge, which […]

Facebook relaunches failed Events app as Facebook Local

As we near the end of 2017, localised content continues to be paramount for the world’s search and social media giants. Facebook is the latest in the pack to revise its local offering, relaunching its failed standalone Events app and renaming it Facebook Local, bringing it a step closer to Google’s local offering and other […]

Twitter launches Promote Mode for SMEs…here’s what you need to know

Twitter has unveiled a new, self-serve advertising subscription for small businesses, which it is calling Twitter Promote Mode. The service has been designed to enable SMEs to more easily run Promoted Tweet campaigns across the Twitter platform, with no requirement to create ads or manage campaigns. Instead, campaigns running via Promote Mode will be entirely […]

Google allow paid ads in Google My Business listings

The worst kept secret is that Google are looking to monetise the local channel. By linking Google My Business (GMB) with your Paid Media campaigns your ads are eligible to appear in the local results. Previously, you’d only see these ads if you clicked on more places but now Google are testing paid ads appearing […]

Google’s Home Services ads program rebrands and expands in the US

It might not have reached the UK yet, but the recent news that Google’s Home Services ad program is rebranding as Local Services by Google, and expanding to 17 US cities with plans to be in 30 cities by the end of the year…is a telling sign that it could soon be with us. We covered […]

Six tips for working with digital influencers this Christmas

The festive season is almost upon us, and now’s the time for online retailers to be promoting their Christmas bestsellers, if they aren’t already. Christmas is such a critical time of the business year, and as James Murphy, chief executive of ad agency Adam & Eve DDB, put it in an interview with The Guardian ,“if Christmas […]