It would have been difficult to miss the vlogger debacle that kicked off this month when YouTuber Elle Darby, with 99,000 subscribers, was exposed for asking the owner of a Dublin hotel for free accommodation in exchange for some social media publicity. Contrary to how many local business owners might have responded, hotelier Paul Stenson, […]
Yesterday, popular messaging service WhatsApp announced the launch of WhatsApp Business, which it says it has designed with small businesses in mind, to help them communicate more easily with their customers. It claims it will also make it more convenient for its 1.3 billion users to chat with businesses that matter to them. Business who make use […]
The principles of “calm computing” and “calm technology” were coined way back in 1995 by PARC Researchers Mark Weiser and John Seely Brown, in reaction to what they saw as the rise of ubiquitous computing and consequently “feeling overwhelmed and dislocated in the maelstrom of information flying all around us”. Their proposed solution was slightly paradoxical: that more information […]
As we near the end of 2017, it’s customary to look back on what has been another significant year in digital, and take stock of how we’ve evolved as an industry. In particular, we thought it might be nice to share with you five of our favourites trends and innovations that we’ve seen emerge, which […]
As we near the end of 2017, localised content continues to be paramount for the world’s search and social media giants. Facebook is the latest in the pack to revise its local offering, relaunching its failed standalone Events app and renaming it Facebook Local, bringing it a step closer to Google’s local offering and other […]
“At some point, we’re going to look back and think, how did we not have a digital layer on the physical world,” said Greg Jones, director of VR and AR at Google, last month. It’s a crazy prospect, but with augmented reality evolving at the rate it is, it’s looking like 2018 could really be the […]
Twitter has unveiled a new, self-serve advertising subscription for small businesses, which it is calling Twitter Promote Mode. The service has been designed to enable SMEs to more easily run Promoted Tweet campaigns across the Twitter platform, with no requirement to create ads or manage campaigns. Instead, campaigns running via Promote Mode will be entirely […]
The worst kept secret is that Google are looking to monetise the local channel. By linking Google My Business (GMB) with your Paid Media campaigns your ads are eligible to appear in the local results. Previously, you’d only see these ads if you clicked on more places but now Google are testing paid ads appearing […]
It might not have reached the UK yet, but the recent news that Google’s Home Services ad program is rebranding as Local Services by Google, and expanding to 17 US cities with plans to be in 30 cities by the end of the year…is a telling sign that it could soon be with us. We covered […]
The festive season is almost upon us, and now’s the time for online retailers to be promoting their Christmas bestsellers, if they aren’t already. Christmas is such a critical time of the business year, and as James Murphy, chief executive of ad agency Adam & Eve DDB, put it in an interview with The Guardian ,“if Christmas […]
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