Recent studies have shown that the average human in 2017 has an attention span of 8 seconds. This officially means we can focus for less amount of time than your average gold-fish. Great stuff. Given the fact that consumers are unable to concentrate on anything for longer than a few seconds, while being constantly bombarded […]
When it comes to getting results with digital advertising, bigger isn’t always better. If you are still building big national campaigns, you might be missing a lucrative opportunity at the local level. With a localised display media campaign, you can deliver tailored content, allowing you to reach the right people with the right message at […]
I recently received a letter from my local department store containing no less than six free hot drinks vouchers, and if I’m honest, it made my day! I put this down to the fact that I will soon be hitting middle-age…but apparently I’m not alone. According to a new study by Royal Mail MarketReach and […]