Monthly Archives: May 2016

So You Want To Excel At Local Presence Management?

Street addresses, phone numbers, and opening hours. For enterprise level businesses with local footprints, having visible and accurate data is essential to reaching the right customers at the right time. As well as customers who have made their purchase decision and are ready to seal the deal. Simple right? Not exactly. Let’s slow it down […]

Digital Mannequins – Are Google Shopping Ads For You?

As consumers become more tech-savvy the marketing industry has had to update their practices. One innovation was the introduction of Google Shopping Ads and their Merchant Center – a variation of traditional paid search ads found in SERP’s. But caution should be taken before diving in head first. This resource is not intended for every […]

Google Mobile Update: Turning Surprises into Success

Google mobile results have been updated, providing some game-changing results. This greatly contrasts with last year’s “Mobile-geddon” update, which in reality was nothing more than a small taste of what was to come. I recently read that if your website was mobile friendly, you would not see any difference in visibility on search results, regardless […]

Google gives retailers a boost with new in-search shopping features

Retailers looking to capture and engage the attention of online shoppers through ‘micro-moments’ within search, will be excited by some announcements coming from Google HQ this week. Most intriguing is the launch of product listing ads within Google image search, which had been spotted in testing last year, but has just officially just landed. Google […]

Google My Business API 3.0: The New and Improved Version

After reading the title of this blog post you might find yourself asking a couple questions like; didn’t Google just release version 2.0 of this API a few months ago, they are already releasing a major update? The first version of the Google My Business API was released in December 2015. It is very common […]

How to create Gmail Ads to win low-CPA conversions

After weeks of prep, months of waiting, and what felt like a countless number of PowerPoint edits, I spoke at SMX London yesterday about how to successfully implement Gmail Ads. Speaking alongside the best minds in marketing, I was honoured to get to share what I’ve discovered with my friends and colleagues at the conference. […]

Dreams appoint DAC to drive local presence

DAC have been appointed by leading bed specialist Dreams to drive its local search activity. The company was founded in 1985 and operates 170 retail stores as well as a transactional website. Head of eCommerce at Dreams, Richard Voyce, said, “Local search represents an exciting opportunity, allowing us to capture demand at an increasingly local […]

Step aside Google, and make way for Viv…

The voice-controlled assistance market reached a new high this week with the launch of Viv, an artificial intelligence (AI) system that is piped to be “the intelligent interface for everything.”     Built by the same people who originally designed Siri, prior to it being acquired by Apple, Viv (which means ‘life’ apparently) is aptly being […]