Author Archives: JOakley

Why businesses are rushing to embrace Instagram Stories and live streaming.

Since its launch in August, 1.5 million users of Instagram have converted to a business profile, according to the platform’s head of small/medium business advertising EMEA, Jen Ronan. Furthermore, 100 million Instagram users are now uploading Stories on the platform every day, and businesses are apparently leading the way with the creation of this ephemeral […]

DAC London appointed to help boost local marketing for New Look

New Look, founded in 1969, is a fast-fashion brand spanning across 1,000 stores in the UK. It has appointed DAC to boost its digital marketing efforts in local markets. Sally Heath-Minto, eCommerce director at New Look said, “With New Look’s increasingly mobile customer, local search allows us to capture demand at a local and personal […]

David Lloyd Clubs enlist DAC… for a second time

We’re proud to announce that we will be working with David Lloyd Clubs for a second time. We worked together for seven years, from 2008 until 2015. Simon Mills, head of marketing at David Lloyd, said, “[DAC’s] deep understanding of our business and proven track record, combined with proprietary software is a perfect fit to provide […]

UK retailers ramp up their Black Friday deals online

Today, British consumers are expected to spend in excess of £2 billion on Black Friday deals. Half of those purchases are expected to be made online. According to John Lewis, during the night sales through its website were happening at a rate of five per second, thrashing all expectations by morning. Black Friday burst onto […]

Welcoming a new member to the DAC family

We’re pleased to announce the latest addition to the DAC family. Ambergreen is an Edinburgh-based digital agency. They won 2016’s ScotlandIS Digital Agency of the Year. Founded in 2001, Ambergreen has been a pioneer in search – both paid and earned – in the UK. Search and paid is not where the agency’s capabilities end, […]

DAC Europe features in eMarketer UK holiday shopping preview

As festivities get going in earnest, DAC Europe President David Jowett was interviewed for eMarketer’s latest report, titled UK Holiday Season Shopping Preview 2016. The report draws from original research as well as the knowledge of marketing and retail experts to look into projected festive shopping behaviours of UK consumers in 2016. As shoppers become […]

DAC London wins Center Parcs award for Best Head Office Supplier

It is with great pride that we can announce that DAC London won Best Head Office Supplier at the prestigious Center Parcs Supplier Awards 2016. The competition was fierce as Center Parcs has almost 2,000 suppliers and it was a great honour just to make the 50 strong shortlist. Managing Partners, Luke and Mike, attended […]

On your marks, get set, go! The race for instant video heats up.

The competition for instant video is becoming a fierce one. Facebook upped its stakes in the mobile video race last week, with the launch of Instant Video on Messenger. The new feature is a step in the direction of Snapchat and will allow users to share live video instantly with their Facebook friends. Announcing the […]

Reddit to let advertisers sponsor its user-generated content

Reddit, the self-proclaimed “front page of the internet”, has taken an interesting step in native advertising this week, announcing that it will soon be allowing companies to sponsor user-submitted posts. To date, the phenomenally successful online community of 240 million has made very little money from its user base. But in a bid to change […]

Rio: what promotional opportunities exist for smaller brands and businesses?

Unless you’re Coca-Cola, McDonald’s, Panasonic, Samsung or a few others, who have paid crazy amounts of money for the privilege of using the Olympics logo; your options for creating content around the Games are pretty limited, to say the least. Saying that, however, plenty of opportunities exist for smaller brands and businesses that are well […]