Read more from LRegan
What is Data-Driven Attribution and Why Should You Care?
LRegan | July 10, 2017
“We’ve solved attribution using machine learning – all you need to do is click a button and using our proprietary algorithms, we will automatically allocate your media budget at the point of maximum efficiency.” This is effectively Google’s…
Facebook remains the social network of choice for three generations
LRegan | March 3, 2017
Selecting the best social channel to invest in can be a difficult task for brands and businesses. It can be easy to feel pressured into embracing the newest trends, or jumping on the latest bandwagon,…
Our top four digital industry predictions for 2017
LRegan | December 23, 2016
It’s that time of year when we gaze into our crystal ball and share some of our top industry predictions for 2017. There’s little doubt that 2016 has been an exciting year for innovation, particularly…
Have advertisers been underestimating the prevalence of TV?
LRegan | November 8, 2016
In the age of Netflix and Amazon, YouTube and video on-demand (VOD), you’d be forgiven for thinking that live TV was on its last legs. ‘Death of print’ conversations have shifted to the ‘death of…
Facebook chatbots: Unilever jumps onboard with kid-friendly campaign
LRegan | October 21, 2016
Earlier in the year, Facebook announced the launch of Bots for Messenger, designed to help businesses communicate more easily with their customers. Mark Zuckerberg led the reveal, saying: “I’ve never met anyone who likes calling…
Google report reveals video viewability is improving, but with inconsistencies
LRegan | July 26, 2016
Google’s State of Play report for video is recently published, and offers some useful insights into how the global programmatic video market is faring. Overall, video viewability has improved across the industry, which is encouraging to…
What is native advertising exactly?
LRegan | July 14, 2016
The online ad and marketing world is made up of a baffling blend of jargon and acronyms. From programmatic to real-time bidding (RTB), agile marketing to retargeting, PPC to behavioural targeting, brand journalism to vendor…
Google makes changes to advertising and analytics platform
LRegan | June 7, 2016
Last Tuesday, in what feels like a watershed moment, Google announced significant changes to their advertising and analytics platforms. The over-arching theme was that a mobile-first world requires a mobile-first Google. The team at Google…
Google gives retailers a boost with new in-search shopping features
LRegan | May 24, 2016
Retailers looking to capture and engage the attention of online shoppers through ‘micro-moments’ within search, will be excited by some announcements coming from Google HQ this week. Most intriguing is the launch of product listing…
Brand authenticity…an emerging trend for 2016
LRegan | March 14, 2016
Earlier this week I received a personalised email from Keith Hanshaw and Uncle Steven Hanshaw, two master craftsmen. As an existing customer of theirs, they were letting me know that it’s been 50-years since Uncle Steven set…
How to keep track of Santa’s movements this Christmas
LRegan | December 2, 2015
NORAD, the North American Aerospace Defense Command, is nowadays seen as the most trusted source of information for tracking Santa’s movements on Christmas eve…but I wonder how many of you know the heart-warming tale behind…
Bad science: common pitfalls in attribution and digital planning
LRegan | November 3, 2015
The digital marketing industry continues to struggle with its interpretation of ‘attribution’, and how to achieve it. In its most basic sense, attribution means determining the role that any given channel plays in informing and…
Hyperlocal: Is it shaping your marketing? It should
LRegan | September 25, 2015
Google’s ability to reshape and remodel your business and how you engage with consumers is old news. Hyperlocal is just the latest headline of that story. It’s taken a while to get to this point.…
Five things big brands can learn from disruptive start-ups
LRegan | September 16, 2015
Disruption is how the majority of today’s start-ups flourish. If you consider some of the biggest start-up success stories of the past five years (Uber and Etsy are the first that spring to mind), the…
Why local businesses should be using content to win local search visibility
LRegan | September 11, 2015
More than 90% of all online activities begin with search. It makes one wonder how we found anything before Google! What may come as a bit more of a revelation is that 46% of searchers,…
A New Era for Online Communication? Facebook, Whatsapp and the Mobile Market
LRegan | March 13, 2014
Mark Zuckerberg was the most prominent speaker at the Mobile World Congress the other week. The Facebook founder made a strong statement by playing a pivotal role at the conference about the developing prowess of…
