Hard on the heels of the WOW Guide launch, Greg Hicks, Senior Vice President Merchandising at Canadian Tire shares his perspective on what customers can expect from the new interactive catalogue and what’s next for the brand as they expand their omnichannel efforts. K – Can you describe the WOW Guide and share your thoughts […]
As consumers become more tech savvy the marketing industry has had to update their practices. One innovation was the introduction of Google Shopping Ads and their Merchant Center – a variation of traditional paid search ads found in SERP’s. But caution should be taken before diving in head first. This resource is not intended for […]
After reading the title of this blog post you might find yourself asking a couple questions like; didn’t Google just release version 2.0 of this API a few months ago, they are already releasing a major update? The first version of the Google My Business API was released in December, 2015. It is very common […]
DAC attended ClickZ Live in New York City in April and asked some of the smartest digital experts in the world five questions about social, data, apps and more.
Music is pervasive. It is at the center of everyone’s life (well, at least it feels that way here in America). Statistics show 93% of the country’s population listens to music. We are surrounded by music no matter the time or place – at home, in our cars, at work, in stores, elevators, waiting rooms […]