DAC Group have been appointed by leading bed specialist Dreams to drive its local search activity. The company was founded in 1985 and operates 170 retail stores as well as a transactional website. Head of eCommerce at Dreams, Richard Voyce, said, “Local search represents an exciting opportunity, allowing us to capture demand at an increasingly local and personal level. DAC’s deep expertise, combined with their proprietary technology has brought a rigour and process to an area of our marketing that historically been challenging.” Managing partner of DAC Group, Mike Fantis, added the following, “For many retailers, managing local search across a large store footprint can seem unwieldy and is therefore often overlooked. We are delighted to be working with Dreams and bringing the technology which has delivered high performing campaigns for our clients in the US and Canada to the UK market.” It goes without saying that we at DAC Group are excited about the opportunity and look forward to working together to drive tangible business results.