DAC have been appointed by leading bed specialist Dreams to drive its local search activity. The company was founded in 1985 and operates 170 retail stores as well as a transactional website. Head of eCommerce at Dreams, Richard Voyce, said, “Local search represents an exciting opportunity, allowing us to capture demand at an increasingly local and personal level. DAC’s deep expertise, combined with their proprietary technology has brought a rigour and process to an area of our marketing that historically been challenging.” Managing partner of DAC, Mike Fantis, added the following, “For many retailers, managing local search across a large store footprint can seem unwieldy and is therefore often overlooked. We are delighted to be working with Dreams and bringing the technology which has delivered high performing campaigns for our clients in the US and Canada to the UK market.” It goes without saying that we at DAC are excited about the opportunity and look forward to working together to drive tangible business results.
Analytics and Marketing Science Services Content Strategy Customer Relationship Management Design and Creative Services Digital Media Local Listings Management News Paid Media SEO Strategic Insights Web Development COVID-19 Series Uncategorized @en-gb
Digital moves fast.
Dreams appoint DAC to drive local presence
Wednesday, May 18, 2016
Subscribe to our monthly newsletter to get ahead of the curve.x