Blog

What Matters to Millennials?
Thursday, August 11, 2016
David Fabel
Ask any millennial or Generation Z what is the one thing they can’t live without (personally I would choose air!) and you’ll undoubtedly receive the same response: a mobile phone.  The reality...
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Is Augmented Reality the Future of Digital Marketing?
Friday, July 15, 2016
Peter Gourlay
With the recent release of Pokemon Go and the sheer pandemonium that has ensued, it is apparent Augmented Reality (AR) is going to have a large influence on digital marketing. Unlike virtual...
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What Google’s Dumping of the AdWords Right Rail Means for Marketers
Tuesday, February 23, 2016
DAC
SEM
In what certainly seemed to many like an abrupt move, Google rolled out a global change to its search engine results page (SERP) layout for desktops and tablets late last week, effectively ending its...
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Rob’s Roundup: Google’s on Autopilot and MIT Makes Things Unforgettable
Friday, December 18, 2015
DAC
This week we look at two technologies that are replacing the human factor – Google’s driverless cars and MIT’s image recognition algorithms. Both of these technologies are poised to...
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Rob’s Roundup: Who’s Always Online and Seeing Torrent Ads
Friday, December 11, 2015
DAC
This week we look at a new study showing how 21% of people are online constantly, as well as how some advertisers are taking advantage of the marketing opportunity Torrent clients provide. Put your...
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5 Big, Bold Digital Strategy Predictions For 2016
Thursday, December 10, 2015
Sari Stein
Digital strategy is an ever-changing area of digital marketing. We’ve certainly come a long way from the days when having a digital strategy simply meant building a website. With the proliferation...
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Rob’s Roundup: Google Makes the Jump to Lightspeed with Star Wars Integrated Campaign
Friday, November 27, 2015
DAC
In what might be the biggest cross-brand collaboration since McDonald’s started selling the Barney Rubble Bacon Double Cheeseburger for the Flintstones film, Google and Disney have partnered to...
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Rob’s Roundup: YouTube music App, Happier Without Facebook, Mobile Still the King
Friday, November 13, 2015
DAC
This week we’ll take a look at YouTube’s long-awaited music app, a study that finds people are happier when they leave Facebook, and another report that says – you guessed it – people hate a...
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Why Google’s New Customer Match is Great News for B2B Marketers
Monday, November 09, 2015
DAC
SEM
For more than a decade, paid search has been a go-to channel for digital marketers. It’s not hard to understand why. It’s measurable and accountable. It plays right at the bottom of the...
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Rob’s Roundup: Breaking Your #Twitterheart
Wednesday, November 04, 2015
DAC
#Twitterheart, Google and Amazon get physical Twitter is breaking hearts with its shift away from the star favorite icon while Google and Amazon move into retail and delivery services – though what...
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