Blog

5 ways to overcome customer-first marketing challenges
Thursday, March 12, 2020
Mike Fantis
We’ve spoken at various marketing events around the world over the past few months. At these events, we’ve not only shared our insights: we’ve engaged with literally hundreds of...
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Webinar highlights featuring Forrester: Brand and performance marketing
Tuesday, March 03, 2020
DAC
Brand and performance marketing complement each other—and compete with one another. The two are often talked about separately because they focus on different parts of the customer life cycle and...
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Oscars 2020: Retail marketing lessons from the red carpet
Thursday, February 06, 2020
DAC
The Oscars are back! As usual, we’re not content to simply predict the winners and losers of the Best Picture race. The real big question on everyone’s mind is: who will be the best- and...
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Digital Marketing 2020: 5 ways your strategy needs to evolve
Sunday, December 01, 2019
DAC
Our Strategic Insights practice is all about using data to forecast trends. So, we’re only too happy to dust off our trusty crystal ball to predict what’s coming—and what marketers should...
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3 key takeaways from Retail West Vancouver 2019
Monday, October 28, 2019
Justin Teng
On October 16, 2019, leaders from Western Canada’s most exciting retail brands took the stage during the Retail Council of Canada’s Retail West 2019 Conference at Vancouver’s Hyatt Regency. The...
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3 ways restaurants can use data to their advantage
Tuesday, October 08, 2019
Marina Azmy
“The evolution of relevance will be data,” said Ryan Ostrom, former Chief Digital Officer at KFC, at the Collision tech conference back in May. So, how is data analytics reshaping the restaurant...
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Global Brand, Local Flavor: How Restaurants Cater to National Tastes
Tuesday, August 20, 2019
Winnie Tran
Playwright George Bernard Shaw once said that there is no sincerer love than the love of food. Judging by the steady growth of the global fast food market—with a compound annual growth rate of 5%,...
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Caring Isn’t Creepy: Personalization in the Travel Industry
Tuesday, July 16, 2019
DAC
On a recent business trip, I was greeted at my hotel check-in desk with a pleasant surprise: “Thanks for staying with us again, Ms. Stein. As usual, we’ve provided you with a feather-free...
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How to Deliver Authentic Travel Experiences through Localization and Personalization
Tuesday, June 18, 2019
Winnie Tran
If you scroll through the #travel hashtag on Instagram at this very moment, you will find more than 400 million posts showcasing various places, faces, and landmarks from around the world. But take a...
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How to Engage Independent Travelers in the Digital Age
Tuesday, June 11, 2019
Marina Azmy
Click. Click. Click. Click. The familiar sound of convenience. But do you remember what it was like planning a trip before the internet was a thing? No websites, no apps, no e-tickets, no online...
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