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Podcast rewind: 4 takeaways from our omnichannel episode
Thursday, January 21, 2021
David Welsh
Hold on a second… Didn’t we resolve this whole “omnichannel” thing seven or eight years ago? Well, yes and no. Though a decade has passed since omnichannel first entered the...
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2021 predictions: 5 developments to factor into your digital strategy
Tuesday, December 22, 2020
DAC
Part three of our predictions series brings us to digital strategy–where decisions are driven by data, research reveals surprising truths, and there’s no such thing as too much coffee. Join...
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Video: Further dispatches from the DMFS Virtual Summit 2020
Wednesday, December 02, 2020
Erika Halili
Having recently presented on digital experiences in the era of local lockdowns at the Toronto edition of the Digital Marketing for Financial Services (DMFS) Virtual Summit, we were honored to be...
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Podcasting is the new radio—and it offers priceless opportunities
Wednesday, October 21, 2020
DAC
Like the sense of suspense in an old time radio drama, digital audio has been steadily establishing prominence over the past decade. According to eMarketer, in fact, digital audio accounted for most...
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DAC at the Digital Marketing for Financial Services Virtual Summit 2020
Tuesday, October 13, 2020
Erika Halili
The Digital Marketing for Financial Services (DMFS) Virtual Summit connects leaders, experts, and professionals from the dynamic financial services sector across North America, serving as a melting...
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Webinar recap: How social analytics can make you a thought leader
Wednesday, October 07, 2020
Lynn Duffy
I recently had the pleasure to be a part of the NetBase Quid Virtual World Tour, where I explained how companies can gain valuable insights from social analytics platforms. As you may know, use cases...
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Is Apple preparing to launch its own search engine?
Tuesday, September 01, 2020
Jenna Watson
SEM
They say rumors are usually more exciting than the truth. But right now we’re talking about a particularly intriguing piece of speculation—that Apple may be attempting to launch a search...
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3 chatbot myths you can stop believing
Tuesday, May 26, 2020
Erika Halili
Chatbots are disrupting the digital experience, fundamentally changing the way businesses interact with their audiences online. Although originally pioneered for use on ecommerce platforms, this...
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Round table recap: Marketing leaders share their pandemic insights
Wednesday, May 06, 2020
DAC
The word “disruption” has taken on new meaning for businesses amid the COVID-19 pandemic. It no longer refers to iconoclast brands tearing up industry norms, but to the fact that the...
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Radical uncertainty in business and how to deal with it
Monday, April 27, 2020
Cédric Bellenger
Murphy’s Law tells us that “anything that can go wrong, will go wrong”. But it doesn’t tell us the day, hour, or minute the disaster will actually occur, creating great...
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