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We’re always looking ahead for what marketers and businesses will need to be successful. In 2017 that includes a foolproof strategy to manage online customer reviews and brand sentiment. Brands can...
In the first blog post of this three-part series, I identified why together, mobile and Google will dominate the near-future of all online search for a physical business. If you think about Google...
In today’s digital world, location information is more fragmented than ever and consumers are demanding far more than basic name, address and phone number information when deciding where to go....
When I speak with clients, I often ask them to take me down the road of their digital customer journey. This keeps the conversation open and free-flowing. I usually learn a lot about what my clients...
It’s that time of year again when we begin to reflect on all that happened in the past year and pull out the crystal ball to speculate on what the 12 months ahead may hold. In the world of local...
In part 1 of this series I introduced the concept of local SEO and illustrated its importance to digital marketing. In the second installment, my goal is to provide actionable insights into two...
81% of consumers go online to search for products and services to make local buying decisions. This has big businesses beginning to see that local marketing should be at the core of their marketing...
In the August 22, 2016 brief by Forrester Research, Attract Customers Through Local Search, the respected independent research firm outlines the new expectations consumers have of how brands show up...
From single location businesses to massive brands with hundreds, or even thousands of stores, “local search” and “local marketing” are buzzwords that we’ve been hearing for a number of...
The age of the consumer has arrived. The digital evolution has given customers the power to voice their opinions on just about everything and leave reviews in a very public forum. Brands can no...
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