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Google’s announcement of a bevy of changes to the AdWords and Analytics platforms at their Performance Summit last month felt like a list of long-awaited answers to questions that search...
In this post we will cover the importance of location accuracy data, unique local content and first party data management when optimizing the mobile shopping experience. In light of the rapid growth...
Over the last few months there has been a lot of talk in the local SEO industry about the newly released Google My Business API. Speaking as a professional who has been helping businesses manage...
DAC Europe, President, David Jowett sits down with Business Reporter, UK, Alastair Greener, to discuss the future of retail. Catch the full interview below where David dives into how retail brands...
2015 saw a number of major shifts and behavior changes that greatly affected local search. Consumers continue to require more and more information on local businesses, yet search engines and online...
Google My Business is a vital piece of any brand’s online and presence management strategy plus, a key factor in search ranking. Below, DAC’s Rory Scherer guides us through the process....
Over the course of the past year, I asked 12 prospective clients what they would do if they wanted to find a local business. The overwhelming response from all 12 (as anticipated) was “Google...
Whether it’s on a mobile, desktop or tablet device, landing page experiences can make or break your campaign. Staying abreast of best practices, understanding how your audience uses your pages and...
How do we get more people talking about us? We have hundreds of franchise locations and most of them don’t have any reviews. How do we get more? Someone left us a scathingly negative or unfair...
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