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Digital moves fast.
Wednesday, May 16, 2012
The announcement by Big 3 automaker General Motors that they will no longer be advertising on Facebook is probably leading a few companies to question their media strategy. Should they be questioning...
Thursday, May 03, 2012
I am going to start by assuming that social media is already a key part of your marketing strategy (if it’s not, please watch the video below, and take a giant leap into the present). Now, for...
Thursday, March 22, 2012
Measuring the return on investment (ROI) of social media activities has always presented an issue for marketers. How do you prove to your client or company that all those hours spent chatting online...
Wednesday, February 29, 2012
Facebook officially announced its long-anticipated Timeline for Brand Pages today. There has been a ton of analysis about what this will mean for brands, and how to best take advantage of the new...
Tuesday, February 14, 2012
If you’re not paying attention to Pinterest, you should be. TechCrunch is calling it the fastest-growing standalone website in history, with 11.7 million unique visitors in January 2012, up...
Thursday, January 26, 2012
Most of the world’s conflicts can be boiled down to a pretty simple cause: you have something, I want it, and if you don’t give it to me I’ll get it from you one way or another....
Tuesday, September 27, 2011
The newest music streaming service to hit the scene is gaining users across the globe, causing advertisers and marketers to take notice. Boasting over 8 million engaged users globally, Spotify is...
Wednesday, June 01, 2011
Global Brand Strategist, Jonathon Baskin, contributed an excellent article to iMediaConnection recently titled “5 Reasons Social Media is a Waste of Marketing Dollars”. Mr. Baskin specifically...
Tuesday, April 26, 2011
“Twitter and Facebook are more important to Virgin Atlantic than TV.” Virgin Atlantic VP of Marketing, Porter Gale’s assessment of Social Media’s advantages over traditional mass media...
Monday, April 18, 2011
Our discussion on the value of visitor feedback to your site continues… Thanks to an NCAA basketball promotion, Capital One‘s Facebook fans increased by more than 700% in less than two...