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5 Reasons Social Media is Not a Waste of Marketing Dollars
Wednesday, June 01, 2011
Michael Orpen
Global Brand Strategist, Jonathon Baskin, contributed an excellent article to iMediaConnection recently titled “5 Reasons Social Media is a Waste of Marketing Dollars”. Mr. Baskin specifically...
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Virgin Atlantic – A Facebook and Twitter Love Story
Tuesday, April 26, 2011
Michael Orpen
“Twitter and Facebook are more important to Virgin Atlantic than TV.” Virgin Atlantic VP of Marketing, Porter Gale’s assessment of Social Media’s advantages over traditional mass media...
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The “Like” Economy – Quantifying Facebook Engagements
Monday, April 18, 2011
Michael Orpen
Our discussion on the value of visitor feedback to your site continues… Thanks to an NCAA basketball promotion, Capital One‘s Facebook fans increased by more than 700% in less than two...
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Putting the Cart Before the Horse
Wednesday, June 30, 2010
Michael Orpen
In industry, as most everyone knows, there is a huge push towards the creation of dedicated social media strategies….any social media strategies! Anything! Let’s just get out there! The media has...
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Maximizing Social Media Value
Thursday, April 08, 2010
Michael Orpen
We know that because digital is incredibly interactive, a brand experience can easily and quickly lead a consumer from awareness through to purchase, and then to recommendation/promotion. No other...
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Social Media ROI
Thursday, April 01, 2010
Nasser Sahlool
It’s a question many marketing professionals struggle with – we want to start a social media initiative, but don’t know what resources we should put behind it because we can’t...
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