Monthly Archives: June 2015

Instagram Advertising Platform Adapts Model

Over the past couple of months Instagram has been discussing and toying with revamping its advertising model. You will remember that Facebook bought the photo-sharing app in 2012 for a staggering $1bn. Zuckerberg pledged to continue to develop the app as its own separate brand. You can read this statement in many ways. Instagram will […]

This Week In Organic

This Week In Organic is a new online Google hangout show, produced by David Bain (he works as Head of Growth at Analytics SEO). The show looks at the latest trends and discussion points in the past week in the world of organic search. Last week’s guests were our own founding director at Ambergreen, Grant […]

In Marketing Automation We (Don’t) Trust

Have you noticed the fingertip speed and agility of a teenager texting or swiping through apps? The dexterity is mesmerising, like watching a spider spin a web. This is but one example (fashioning wheels and building fires are others) of how instinctively we use technology, and in this digital information age, there is so much […]

The App, the Browser and the Mobile Ad Blocker

Browsers were once the battlefields where advertising revenue wars were won and lost. Now, that battle is evolving and we have a new contender on our hands; the mobile ad blocker. There’s nothing new about the ad blocker, internet users have been using them for years and 28% of Americans claim to already use Eyeo’s […]