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DAC Blog Authors Victoria Khinevich
Victoria Khinevich

Victoria Khinevich

Digital Media Manager

Victoria is a Digital Media Senior Specialist at DAC, having joined the team in August 2020. She is a highly skilled professional who is passionate about digital media, with a particular interest in exploring new tactics and approaches to achieve the best results for her clients. In her role, Victoria is responsible for managing digital media campaigns across a variety of platforms and vendors, making data-driven decisions to optimize performance and drive success for her clients. She loves the endless opportunities for testing new ideas and approaches within the media space, and relishes the challenge of managing campaigns across multiple platforms and media types. With a strong background in media research and strategy, Victoria is equally adept at diving into data to make tactical decisions as she is at crafting strategic media plans.

Read more from Victoria Khinevich

Creative that performs: Influencer and user-generated content in paid social

| February 13, 2024
Influencer partnerships and user-generated content (UGC) are potent tools in the brand arsenal, especially in efforts to generate awareness, promote trust, and drive consideration. Many brands leverage influencers in their mix, while others go even…

Buying out-of-home: The strength of a complementary OOH/DOOH strategy

| May 23, 2023
Out-of-home (OOH) advertising is evolving. Advertisers can now, for example, buy digital out-of-home (DOOH) placements programmatically through demand-side platforms (DSPs). More significantly, real-world experiences are beginning to show us that programmatic out-of-home works best when…