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How the pandemic is changing consumer behavior
Monday, April 13, 2020
DAC
COVID-19 shocked the world. Now it’s creating an entirely new world that consumers and businesses must adapt to; a world in which abnormal is the new normal—and it can be overwhelming. So,...
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How to be data-driven in a crisis
Wednesday, April 01, 2020
DAC
In times of extraordinary change, how should businesses navigate and interpret the massive quantities of data coming their way? Here at DAC, our strategic planners, analysts, and insights specialists...
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What is UTM tracking—and how does it elevate your marketing?
Tuesday, January 07, 2020
Valerie Zhang
UTM parameters are a frequent topic of discussion in digital. But what are they? And why do they matter? If UTM tracking is new to you, it’s time to get in the game. If it’s not, consider this a...
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Digital Marketing 2020: 3 strategies to thrive in a world of data inequality
Friday, December 13, 2019
Marketing technology evolves at a breakneck speed. But it usually follows a familiar pattern: the hype, a flurry of activity, and—after the dust settles—a few winners emerging with technology...
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How to build your own analytics dashboard
Tuesday, November 26, 2019
In part one of this two-part series, we explored how reporting dashboards can be used to break your data out of silos to help you see the bigger picture of your marketing performance—and save...
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How analytics dashboards save countless marketing hours
Tuesday, November 19, 2019
If there’s one thing the digital marketing revolution has given us, it’s data. With metrics being thrown at us from myriad sources, most of us probably have more numbers than we know what to...
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3 ways restaurants can use data to their advantage
Tuesday, October 08, 2019
DAC
“The evolution of relevance will be data,” said Ryan Ostrom, former Chief Digital Officer at KFC, at the Collision tech conference back in May. So, how is data analytics reshaping the restaurant...
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4 Ways Advertisers Can Thrive in the Age of Ad Blockers
Tuesday, September 24, 2019
Sarah Ahn
The popularity of ad blockers has skyrocketed in recent years. As of 2019, more than a quarter of US users have installed ad-blocking software. But why? Their rising popularity can be attributed—at...
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Hotel Moneyball: Supercharge Your Marketing with Total Revenue
Tuesday, August 13, 2019
DAC
Siloed data is a serious challenge for many hotels. Reservation records may sit in the booking engine, restaurant and bar spend in another system, spa and leisure bookings elsewhere, and marketing...
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DAC Announces Proove Intelligence
Tuesday, July 30, 2019
DAC
What happens when your web analytics team evolves into a breakthrough center of excellence? You double down, re-imagine the possibilities, and give it the freedom to create transformative,...
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