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Marketing Technology 2017: What You Need to Know
Monday, November 28, 2016
Kuhan Puvanesasingham
In 2017, marketers (yes, even you!) will become acquainted with the term “martech stack”.  The term sums up marketing’s trajectory into the near future: the convergence of technology and...
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What Matters to Millennials?
Thursday, August 11, 2016
David Fabel
Ask any millennial or Generation Z what is the one thing they can’t live without (personally I would choose air!) and you’ll undoubtedly receive the same response: a mobile phone. The reality is...
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Attribution Modeling – Giving Credit Where Credit Is Due
Wednesday, July 20, 2016
DAC
Even as a digital marketer I can’t pretend to operate in isolation. As a brand, you have multiple channels to choose to invest in including digital, OOH, TV, radio and print. All of these have the...
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Attribution Modeling – Giving Credit Where Credit Is Due
Wednesday, July 20, 2016
DAC
Even as a digital marketer I can’t pretend to operate in isolation. As a brand, you have multiple channels to choose to invest in including digital, OOH, TV, radio and print. All of these have the...
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How Data is Transforming the Musician’s Landscape
Tuesday, June 14, 2016
David Fabel
Continuing on the theme from my first blog, Music as a Marketing Mechanism, I want to zero in on how audience data can help musicians grow their fan base and brand. The Power of Data In the music...
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The Age of the Digital Personal Assistant
Wednesday, June 01, 2016
Patrick Hagarty
By now I am sure that most of you have heard of the digital personal assistant. It is quite possible that you don’t know it by that name. That is right, I am talking about Siri (Apple), Cortana...
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Google My Business API 3.0: The New and Improved Version
Friday, May 20, 2016
Patrick Hagarty
After reading the title of this blog post you might find yourself asking a couple questions like; didn’t Google just release version 2.0 of this API a few months ago, they are already releasing a...
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Music as a Marketing Mechanism
Wednesday, May 04, 2016
David Fabel
Music is pervasive. It is at the center of everyone’s life (well, at least it feels that way here in America). Statistics show 93% of the country’s population listens to music.  We are...
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The Future of Ad Blocking with Dr. Johnny Ryan
Monday, April 25, 2016
DAC
While attending Ad-Tech Canada 2016 in Toronto last month, I sat in on a panel discussing the pros and cons of ad blocking where I was introduced to the concept of ‘ad blocking blockers’. I was...
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The Beacons Are Taking Over
Tuesday, April 19, 2016
Patrick Hagarty
By 2020 some 400 million beacons are set to be deployed and in 2016 they could influence up to $40 Billion in sales in the US. It would be easy to conclude that beacons are here to stay. This...
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