Tag Archives: paid media

Bidding on the competitor – is it worth it?

With a finite market space, directly stealing competitor market share clearly has its benefits. It makes sense, right? If someone is searching for one of my direct competitor terms, they are probably interested in what I have to offer. What are the positives? Increased brand awareness Competitor bidding puts your brand into consideration. It’s a […]

Our latest recruit: Rachel Davies

Today we are introducing our latest recruit to the team: Rachel Davies, who is joining us as a Paid Media Executive. ES: Who are you? RD: I am the new Paid Media Executive at DAC Group Edinburgh! I’m originally from a small town called Castle Douglas in the South West of Scotland and moved to Edinburgh […]

Analysing Google’s advertising gaffe

The recent press about how Google protects its advertisers sheds light on an important area of concern we always consider when running paid media campaigns for clients. Is our activity reaching the right audience in the right places at the right time?

The Advertiser’s Guide to Instagram Ads

Instagram ads are the new frontier, and marketers are the pioneers. Whether you are familiar with Facebook advertising or not, if you haven’t ventured to the land of Instagram ads yet, now is the perfect time to do so. It’s likely that your target audience will be checking their Instagram accounts over the summer for […]

How to create Gmail Ads to win low-CPA conversions

After weeks of prep, months of waiting, and what felt like a countless number of PowerPoint edits, I spoke at SMX London yesterday about how to successfully implement Gmail Ads. Speaking alongside the best minds in marketing, I was honoured to get to share what I’ve discovered with my friends and colleagues at the conference. […]

Is Black Friday already DEAD?

I remember, just a few years ago, sitting on a cold and gloomy November day watching news clips of people fighting over TVs and Barbies, thinking to myself this is insane! It was, of course, Black Friday – the last Friday payday before Christmas where retailers offer hefty discounts.

Top 5 Internet Marketing Myths that should be dead and buried.

As content continues to flood into our inbox at work, the digital marketing industry continues to produce more  headlines that are nothing more than mythical nonsense. Here are top 5 favourites that we’ve either read or heard from 1st hand experience (so they must be true!) SEO is dead . The SEO acronym has stood the […]