sbrennan

Bidding on the competitor – is it worth it?

sbrennan | March 12, 2018

With a finite market space, directly stealing competitor market share clearly has its benefits. It makes sense, right? If someone is searching for one of my direct competitor terms, they are probably interested in what…

Bid Optimisation: The Future is here and it’s in Machine Learning

sbrennan | July 12, 2017

A proficient bid optimisation strategy is key to the success of any Paid Media Campaign. The bids you place directly affect performance, deciding where your ads show, how visible they are, and ultimately the budgets…

IF Statements: The Simple & Penalty Free Way To Increase Your Ad Relevance

sbrennan | March 6, 2017

Google IF Functions: What are They? This recently rolled out Ad Customizer allows highly relevant creatives to be customized according to user context. Unlike your classic keyword insertion customizers extracted from Spreadsheets and maintained in…

‘Visual Sitelinks’ – The Return of The Image Extension?

sbrennan | January 31, 2017

Google have unveiled a ‘new’ mobile beta product dubbed ‘Visual Sitelinks’. For those of you who have been following digital marketing for a number of years, this will feel an awful lot like déjà vu,…