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Bid Optimisation: The Future is here and it’s in Machine Learning
sbrennan | July 12, 2017
A proficient bid optimisation strategy is key to the success of any Paid Media Campaign. The bids you place directly affect performance, deciding where your ads show, how visible they are, and ultimately the budgets…![](https://www.dacgroup.com/wp-content/uploads/2017/03/The-Simple-Penalty-Free-Way-To-Increase-Your-Ad-Relevance.png)
IF Statements: The Simple & Penalty Free Way To Increase Your Ad Relevance
sbrennan | March 6, 2017
Google IF Functions: What are They? This recently rolled out Ad Customizer allows highly relevant creatives to be customized according to user context. Unlike your classic keyword insertion customizers extracted from Spreadsheets and maintained in…![](https://www.dacgroup.com/wp-content/uploads/2017/01/The-Return-of-The-Image-Extension.png)