With a finite market space, directly stealing competitor market share clearly has its benefits. It makes sense, right? If someone is searching for one of my direct competitor terms, they are probably interested in what I have to offer. What are the positives? Increased brand awareness Competitor bidding puts your brand into consideration. It’s a […]
Since beginning my career in search, the industry has chopped, changed and thrown me a number of curveballs that have challenged and forced me adapt. Through it all though my eagerness to learn both sides of the search spectrum has taught me the areas in which SEM (Search Engine Marketing) and SEO (Search Engine Optimization) […]
Recently, a number of DAC clients have expressed concern around Click Fraud and the impacts, if any, it could have on their media programs. I remember in the early 2000`s, long before automated PPC bid management was in play, having my own concerns around click fraud and actively monitoring campaigns to see if there really […]