Marketing pioneer and retail magnate John Wanamaker once said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. That’s the nub of an issue that’s been driving a huge change in marketing: Data.
Recently a client of ours told me that they were planning to ungate the whitepaper resources on their website. My content marketing mind freaked out! Surely valuable content is worth at least an email address? Isn’t everyone used to gated content by now? What was the point of the content if not to generate leads? […]
It was a year of big changes in the world of digital paid media, some good, some bad, and some downright ugly. With a fresh year spread out before us it’s always worth reflecting back on those changes to discover how we can improve and optimise paid advertising on the road ahead. So with that […]
In case you missed it…where have you been? The biggest film release of all time has landed – Star Wars: The Force Awakens came to UK cinemas last week to a great fanfare and huge expectations. Hardened Star Wars fans are quietly hoping that The Force Awakens won’t be another Phantom Menace, J.J. Abrams fans […]
It’s that time of year again where we marketers take part in the most passive-aggressive form of betting the world has ever seen: predictions for the year ahead. Our predictions from last year proved pretty close to the mark – digital PR has really taken off, ‘native’ advertising has made its way up the agenda, […]
Being the UK’s 2nd oldest surviving digital marketing agency (and Scotland’s oldest), Ambergreen is a full-service (SEO, Content, Paid Media, Analytics) agency that’s used to adapting to the times and keeping on top of the latest trends.
There’s been a lot of talk recently about ad-blocking and a number of studies have been conducted to try to assess the true scale of it. According to November’s Ad Blocking Report from the Internet Advertising Bureau and YouGov, 18% of British adults are using ad-blocking software.
I remember, just a few years ago, sitting on a cold and gloomy November day watching news clips of people fighting over TVs and Barbies, thinking to myself this is insane! It was, of course, Black Friday – the last Friday payday before Christmas where retailers offer hefty discounts.
No company exists in isolation, you have to be aware of the latest trends and developments in your sector and you have to give yourself the opportunity to be inspired by others. At Ambergreen, we’ve always got our eyes and ears open to quality content marketing and – where it’s merited – we’re big enough […]
If you’re anything like me, you are loving every minute of the Rugby World Cup so far. The shock win by Japan over South Africa was a dramatic start, and with both England and Scotland on great form (even despite the loss to Wales last weekend) I’m a happy man! Then I read Ross’ post […]