Author Archives: csharp

Data, Creativity, and THAT Pepsi Ad

Marketing pioneer and retail magnate John Wanamaker once said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. That’s the nub of an issue that’s been driving a huge change in marketing: Data.

On the fence: The great content gate debate

Recently a client of ours told me that they were planning to ungate the whitepaper resources on their website. My content marketing mind freaked out! Surely valuable content is worth at least an email address? Isn’t everyone used to gated content by now? What was the point of the content if not to generate leads? […]

PPC in 2015: The Good, The Bad and The Ugly

It was a year of big changes in the world of digital paid media, some good, some bad, and some downright ugly. With a fresh year spread out before us it’s always worth reflecting back on those changes to discover how we can improve and optimise paid advertising on the road ahead. So with that […]

SEO Wars: The Force Awakens

In case you missed it…where have you been? The biggest film release of all time has landed – Star Wars: The Force Awakens came to UK cinemas last week to a great fanfare and huge expectations. Hardened Star Wars fans are quietly hoping that The Force Awakens won’t be another Phantom Menace, J.J. Abrams fans […]

Epic Digital Marketing Predictions for 2016

It’s that time of year again where we marketers take part in the most passive-aggressive form of betting the world has ever seen: predictions for the year ahead. Our predictions from last year proved pretty close to the mark – digital PR has really taken off, ‘native’ advertising has made its way up the agenda, […]

Is Black Friday already DEAD?

I remember, just a few years ago, sitting on a cold and gloomy November day watching news clips of people fighting over TVs and Barbies, thinking to myself this is insane! It was, of course, Black Friday – the last Friday payday before Christmas where retailers offer hefty discounts.

Content Marketing that caught the Ambergreen eye in October 2015

No company exists in isolation, you have to be aware of the latest trends and developments in your sector and you have to give yourself the opportunity to be inspired by others. At Ambergreen, we’ve always got our eyes and ears open to quality content marketing and – where it’s merited – we’re big enough […]

What the Rugby World Cup taught me about digital marketing

If you’re anything like me, you are loving every minute of the Rugby World Cup so far. The shock win by Japan over South Africa was a dramatic start, and with both England and Scotland on great form (even despite the loss to Wales last weekend) I’m a happy man! Then I read Ross’ post […]