csharp

Data, Creativity, and THAT Pepsi Ad

csharp | April 6, 2017

Marketing pioneer and retail magnate John Wanamaker once said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. That’s the nub of an issue that’s been driving…

On the fence: The great content gate debate

csharp | January 22, 2016

Recently a client of ours told me that they were planning to ungate the whitepaper resources on their website. My content marketing mind freaked out! Surely valuable content is worth at least an email address?…

PPC in 2015: The Good, The Bad and The Ugly

csharp | January 6, 2016

It was a year of big changes in the world of digital paid media, some good, some bad, and some downright ugly. With a fresh year spread out before us it’s always worth reflecting back…

SEO Wars: The Force Awakens

csharp | December 22, 2015

In case you missed it…where have you been? The biggest film release of all time has landed – Star Wars: The Force Awakens came to UK cinemas last week to a great fanfare and huge…

Epic Digital Marketing Predictions for 2016

csharp | December 10, 2015

It’s that time of year again where we marketers take part in the most passive-aggressive form of betting the world has ever seen: predictions for the year ahead. Our predictions from last year proved pretty…

Digital Marketing for the Travel Industry: What You Need to Know

csharp | December 3, 2015

Being the UK’s 2nd oldest surviving digital marketing agency (and Scotland’s oldest), Ambergreen is a full-service (SEO, Content, Paid Media, Analytics) agency that’s used to adapting to the times and keeping on top of the…

What does the rise of ad-blocking software mean for digital paid advertising?

csharp | November 25, 2015

There’s been a lot of talk recently about ad-blocking and a number of studies have been conducted to try to assess the true scale of it. According to November’s Ad Blocking Report from the Internet…

Is Black Friday already DEAD?

csharp | November 19, 2015

I remember, just a few years ago, sitting on a cold and gloomy November day watching news clips of people fighting over TVs and Barbies, thinking to myself this is insane! It was, of course,…

Content Marketing that caught the Ambergreen eye in October 2015

csharp | October 22, 2015

No company exists in isolation, you have to be aware of the latest trends and developments in your sector and you have to give yourself the opportunity to be inspired by others. At Ambergreen, we’ve…

What the Rugby World Cup taught me about digital marketing

csharp | September 29, 2015

If you’re anything like me, you are loving every minute of the Rugby World Cup so far. The shock win by Japan over South Africa was a dramatic start, and with both England and Scotland…