Instagram ads are the new frontier, and marketers are the pioneers. Whether you are familiar with Facebook advertising or not, if you haven’t ventured to the land of Instagram ads yet, now is the perfect…
With the summer season just around the corner, many of us are busy finalising our holiday plans. But for travel sector companies, it’s just the opposite: summer marks the beginning of a peak season. After…
Ask your marketing team to check conversions in Google Analytics and they’ll likely click on the Conversions tab and have a look at Goals and E-commerce (if appropriate for the business). They may even click…
With the first part of the long anticipated Native advertising guidelines recently released by IAB, digital marketing focus has shifted once more to Native Advertising. What adds to the excitement is that the IAB is…
What is Native Advertising? Now that is a tricky question! Despite its’ increasing popularity and use over the past few years, native advertising remains one of the most ambiguous and controversial marketing terms. First of…
What changes regarding Google’s match types: Up to now advertisers could opt out from close variations in phrase and exact match but soon this option will be history. From late September onwards Google plan to…
