Author Archives: mfigures

Google’s Marketing Keynote 2017

Roll up, roll up, Google’s got some fresh tools to change targeting and measurement once again! Google’s Marketing Keynote for 2017, dubbed proudly by Google as “Marketing Next”, is Google’s annual summit to show off a lot of fancy new features and tools that will be rolling out over Google’s favourite time period, “the coming […]

Analysing Google’s advertising gaffe

The recent press about how Google protects its advertisers sheds light on an important area of concern we always consider when running paid media campaigns for clients. Is our activity reaching the right audience in the right places at the right time?

What the AdWords just happened to Google’s SERP?!

The internet has been a blaze over the past few days with the news that Google have remove  ads from the right-hand side (RHS) of their search results. While AdWords veterans are understandably concerned, we’ve always optimised our clients’ paid accounts around their broader marketing objectives, rather than blindly aiming for position one. While this […]