Roll up, roll up, Google’s got some fresh tools to change targeting and measurement once again! Google’s Marketing Keynote for 2017, dubbed proudly by Google as “Marketing Next”, is Google’s annual summit to show off a lot of fancy new features and tools that will be rolling out over Google’s favourite time period, “the coming […]
The recent press about how Google protects its advertisers sheds light on an important area of concern we always consider when running paid media campaigns for clients. Is our activity reaching the right audience in the right places at the right time?
25, 35, 35… 25, 35, 35… 25, 35, 35… 25, 35, 35… 25, 35, 35… Paid media managers don’t count sheep to get to sleep; we recite the character limits for ad copy.
The internet has been a blaze over the past few days with the news that Google have remove ads from the right-hand side (RHS) of their search results. While AdWords veterans are understandably concerned, we’ve always optimised our clients’ paid accounts around their broader marketing objectives, rather than blindly aiming for position one. While this […]