The Key Word Hot takes from SEM, PPC and other exciting acronyms.

The Professional Outlook for Digital Marketers in the Face of Automation

Like many of you, I jumped ship from a career in another industry into the “cutting-edge” world ...

Fixed Budget? Four Steps to Building a Successful Digital Performance Strategy

More often than not, there are two major objectives to consider when leveraging search advertising.1...

SMX Advanced 2014 Recap: Facing the New Realities

After last year’s SMX Advanced conference in Seattle, I wrote about how the pace of change seems t...

Click Fraud: The Dark Side of Digital Media

Recently, a number of DAC clients have expressed concern around Click Fraud and the impacts, if any,...

The Importance of SEM Ad Copy Testing: Lessons from a Simple Brand Test

Writing compelling ad copy in search engine marketing (SEM) can be one of the most important things ...

What Hummingbird Means for Paid Search

When you lead a paid search team, it's tempting to sit back and breathe a sigh of relief when a majo...

Never Underestimate the Power of Sitelinks

A few years ago, I was interviewing for a search engine marketing position and the interviewer (who ...

SEM Strategies for Conversational Search and Enhanced Campaigns

The impact of Enhanced Campaigns is beginning to be felt, not only from the perspective of CPCs but ...
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