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Hot takes from SEM, PPC and other exciting acronyms.
The Professional Outlook for Digital Marketers in the Face of Automation
Thursday, June 4, 2015
Like many of you, I jumped ship from a career in another industry into the “cutting-edge” world ...
Fixed Budget? Four Steps to Building a Successful Digital Performance Strategy
Wednesday, July 30, 2014
More often than not, there are two major objectives to consider when leveraging search advertising.1...
SMX Advanced 2014 Recap: Facing the New Realities
Monday, June 16, 2014
After last year’s SMX Advanced conference in Seattle, I wrote about how the pace of change seems t...
Click Fraud: The Dark Side of Digital Media
Thursday, May 22, 2014
Recently, a number of DAC clients have expressed concern around Click Fraud and the impacts, if any,...
The Importance of SEM Ad Copy Testing: Lessons from a Simple Brand Test
Wednesday, April 9, 2014
Writing compelling ad copy in search engine marketing (SEM) can be one of the most important things ...
What Hummingbird Means for Paid Search
Thursday, October 31, 2013
When you lead a paid search team, it's tempting to sit back and breathe a sigh of relief when a majo...
Never Underestimate the Power of Sitelinks
Thursday, September 19, 2013
A few years ago, I was interviewing for a search engine marketing position and the interviewer (who ...
SEM Strategies for Conversational Search and Enhanced Campaigns
Thursday, July 25, 2013
The impact of Enhanced Campaigns is beginning to be felt, not only from the perspective of CPCs but ...
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