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The battle for AI supremacy is officially on between Microsoft and Google. The excitement around AI (Artificial Intelligence) has reach fever pitch in the last 60 days or so. It’s gone from one...

Over the past couple of months, we have seen major changes within the Google shopping experience. We first noticed these changes from last year’s announcement around Search On and we’re...

Search engine optimization may be one of digital’s most traditional and well-established disciplines, but change is afoot. In fact, few other aspects of digital are evolving as radically as...

Countless websites are technically sound yet still struggle to rank or perform organically performance still struggles. Upon reaching out to search engines for answers and explanations, the usual...

In my short, eight-year career in SEO, I have seen many algorithm and search changes that have had an impact on overall rankings and experience within Google. Within the past year or so, Google has...

Google isn’t shy about letting us know what it wants. But in the increasingly important world of instant answers and FAQs, third-party vendors have stolen a march on the search giant, with...

When we last dived into the burgeoning promise of Google’s BERT AI, it was affecting only 10% of all English language searches. But Google always had ambitious plans for BERT’s expansion;...

Meet the new year, same as the old year? If January isn’t exactly turning the page on a crazy 2020—with certain aspects likely to take much longer to improve than we had hoped—we can at...

As the world begins moving out of lockdowns and into new tiered systems, there’s even more uncertainty about what people can and can’t do. For businesses with local brick-and-mortar...

Google has announced that its latest and greatest search innovation—passage-based indexing—will affect an estimated 7% of search queries across all languages when fully rolled out across the...