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Local Presence Management
Myth Busters – Dispelling Misconceptions about Yellow Pages
Tuesday, December 11, 2012
Five years ago, at Microsoft’s Strategic Advertising Summit, Bill Gates made the following predict...
The Value of IYP Clicks vs. Calls
Tuesday, August 14, 2012
In late January our office was visited by a couple representatives from a major Yellow Pages publish...
Life Events Drive Yellow Pages Usage
Wednesday, August 8, 2012
Print Yellow Pages are a unique medium in that they’re only used when consumers are looking to mak...
Value added service—local phone numbers!
Wednesday, June 27, 2012
With nearly a decade of testing and measurement experience in both print and online Yellow Pages, I ...
2012 Landscape study reveals consumers engaged across multiple platforms when looking to make a purchase decision
Saturday, June 2, 2012
Each year, DAC Group sets out to study consumer behavior at the point of purchase in order to keep a...
Your Google+ Local Questions Answered
Thursday, May 31, 2012
As with any major change, the shift from Google Places to Google+ Local has raised many questions ...
Google Pairs Local and Social with Google+ Local
Wednesday, May 30, 2012
Today Google unleashed another resounding shot across the bow of players in the social and local spa...
Yellow Pages Usage Increasing in Many Categories
Friday, May 11, 2012
When talking about Print Yellow Pages (PYP) usage, many are quick to quote the decreasing trend in ...
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