The Key Word What's happening in Local Presence Management.

The Value of IYP Clicks vs. Calls

In late January our office was visited by a couple representatives from a major Yellow Pages publish...

Life Events Drive Yellow Pages Usage

Print Yellow Pages are a unique medium in that they’re only used when consumers are looking to mak...

Value added service—local phone numbers!

With nearly a decade of testing and measurement experience in both print and online Yellow Pages, I ...

2012 Landscape study reveals consumers engaged across multiple platforms when looking to make a purchase decision

Each year, DAC Group sets out to study consumer behavior at the point of purchase in order to keep a...

Your Google+ Local Questions Answered

As with any major change, the shift from Google Places to Google+ Local has raised  many questions ...

Google Pairs Local and Social with Google+ Local

Today Google unleashed another resounding shot across the bow of players in the social and local spa...

Yellow Pages Usage Increasing in Many Categories

When talking about Print Yellow Pages (PYP) usage, many are quick to quote the decreasing trend in ...

Think Twice Before Dropping Directory Ads

Even in these recessionary times, advertisers who maintained their directory ad programs experienced...
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