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In follow-up to our recent recap of SMX Advanced, I wanted to expand and share some takeaways from an SEO perspective. As always, the SMX team did a fantastic job of assembling a stellar lineup of...
Google has a reputation for having a pretty good idea of what people are really looking for when they conduct a search. This reputation is richly deserved (those of us who suffered through the...
Search quality has undoubtedly been Google’s watchword over the past 18 months, as unprecedentedly prickly algorithm updates have sent shock-waves through the SEO community. As search marketers...
One of the biggest pitfalls of adhering to so-called “SEO best practices” is that human beings are creatures of habit. As such, we cling to ideas that have been relevant to us based on...
Since Matt Cutts announced the Penguin update some weeks ago (aka, the over-optimization penalty), the SEO industry has been trying to figure out exactly what it means. Penguin officially rolled out...
It’s been just over five months since Google announced that it would withhold referrer data for signed-in users who click on organic search results. The result of that decision is that...
Matt Cutts, Google’s sheriff of all things SEO, caused quite a stir among search folks when he let slip at SXSW that Google is essentially rolling out an official algorithm update that will...
There are lots of questions to ask yourself when planning your social media strategy for the year, but spending time focusing on how your social media efforts will affect your search results should...
As part of Google’s new monthly series on algorithm changes, Google announced earlier this week 40 search updates that are happening or have happened in the month of February. Not to discount the...
There’s been a lot of buzz leading up to the launch of Schema.org. The first thing that makes Schema.org a big deal is that it is agreed upon and standardized. The second thing that makes...
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